Is hermes scarf profitable to sell on Amazon United States?

The niche generates $49K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (37/100).

How competitive is the hermes scarf niche?

16 brands and 19 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in hermes scarf?

Top complaints mined from reviews: Color, Print Quality, Size-Overall. The return rate is 6.1% — above our launch gate.

When does demand for hermes scarf peak?

Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 4.3× the quietest.

What does it cost to enter the hermes scarf niche?

Listings span $4.82–$29.51; the average listing price is $14.13 (sweet spot $15–$100). The average incumbent carries 794 reviews — the moat a new listing must climb.

Hermes Scarf

Skip it

A small market ($49K/yr) — this niche doesn't clear our bar today.

Review moat

Good794.43

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.13

avg listing price — sweet spot $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.82–$29.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Returns

Bad6.1%

return rate — above 5% kills the launch gate

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$49K

$49K/yr · 228K searches

Signals High Returns

Is hermes scarf profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hermes scarf is a $49K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

hermes scarf market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $57K–$71K; units × avg price
Conversion rate: 1.5%
Avg BSR: #112
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 1.7%
Avg brand age: 37 months
Avg seller age: 188 days

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

28%

Dailyacc23%
Relang12%
nratto12%
EXTREE12%
ANDANTINO9%
GoldenLife5%

hermes scarf demand & seasonality

Weekly Amazon search volume, last 77 weeks — -4.4% search growth over the last 90 days.

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Open Trend

Top hermes scarf search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hermes scarf143K/yr -0.1%1.4% conv.
hermes scarf for women27K/yr -20.6%0.9% conv.
herms scarf7K/yr +56.6%0.0% conv.
hermes silk scarf7K/yr +5.6%1.1% conv.
hermes scarves8K/yr +16.8%1.1% conv.
h scarf9K/yr -33.3%1.4% conv.
hermes shawl6K/yr +29.9%0.1% conv.
hermes look-alikes scarf4K/yr -34.7%1.2% conv.
hermes scarf look-alikes3K/yr -34.8%0.7% conv.
hermes inspired scarf4K/yr +6.6%1.8% conv.

All search terms

Top hermes scarf products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dailyacc Hair Bandanas Scarf For Women Lightweight Fashion Neck Silk Satin Head Scarves For Sleeping Handbags Scarf-19

Dailyacc$8.414.6★1,818 rev

nratto Womens Reversible Pashmina Shawl Wrap for Women Big Scarf Holiday Gifts Darkgrey and White

nratto$18.364.6★451 rev

Relang Satin Scarf Mulberry Silk Printed Head Wrap Hair Band 7 x 59

Relang$8.864.7★403 rev

EXTREE Luxury Satin Head Scarf 35x35 - Silk-like Wrap for Women Versatile Shawl/Sun Cover/Wrapping Premium Gift for Her

EXTREE$8.904.9★12 rev

Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Cream H Pattern)

GoldenLife$4.824.7★160 rev

Newest

by launch date

EXTREE Luxury Satin Head Scarf 35x35 - Silk-like Wrap for Women Versatile Shawl/Sun Cover/Wrapping Premium Gift for Her

EXTREE$8.9012 rev

8mo ago

Fashion Scarf for Women - 58 Long Skinny Scarf Lightweight Luxurious Silk Feeling for Neck Hair Purse & Belt Accessory (Cream H Pattern)

GoldenLife$4.82160 rev

8mo ago

nratto Womens Reversible Pashmina Shawl Wrap for Women Big Scarf Holiday Gifts Darkgrey and White

nratto$18.36451 rev

11mo ago

Relang Satin Scarf Mulberry Silk Printed Headband Wrap Hair 7 x 59

Relang$9.35403 rev

11mo ago

Onllh 100% Mulberry Silk Scarf for Women Hair Lightweight Square Neckerchief Wrap For Head Scarves 21 -25

Onllh$13.64229 rev

1y ago

What reviews say buyers love and hate about hermes scarf

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Excellent Quality”

Color14%

“Colors are beautiful”

Soft Feel12%

“Silky soft”

Value For Money8%

“Definitely worth the buy”

Shape/Style6%

“Very elegant”

Advertised Vs Actual Product5%

“As stated”

Gifting Purpose4%

“Gift”

Design-Overall4%

“Cute Design and Good Quality”

Material Quality3%

“Its 100% polyester”

Size-Overall3%

“Great size”

What buyers complain about

Color15%

“Didnt like color”

Print Quality13%

“Print bled”

Size-Overall11%

“Size is a bit long”

Material Quality6%

“this aint silk at all its just silk feeling”

Wrinkles6%

“wrinkles from being folded are very hard to remove”

Advertised Vs Actual Product6%

“Misleading”

Value For Money5%

“Like expensive”

Thin4%

“Material is pretty thin”

Thickness2%

“thicker yhan I jad thought it would be”

Stiffness2%

“Bit stiff and difficult to tie, very vibrant though”

Top return reasons

Size-Overall32%

Color22%

Material Quality7%

Advertised Vs Actual Product7%

Length6%

Quality-Overall4%

Print Quality4%

Width3%

Thin2%

Shape/Style2%

Common hermes scarf questions

Is hermes scarf profitable to sell on Amazon United States?: The niche generates $49K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (37/100).
How competitive is the hermes scarf niche?: 16 brands and 19 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in hermes scarf?: Top complaints mined from reviews: Color, Print Quality, Size-Overall. The return rate is 6.1% — above our launch gate.
When does demand for hermes scarf peak?: Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 4.3× the quietest.
What does it cost to enter the hermes scarf niche?: Listings span $4.82–$29.51; the average listing price is $14.13 (sweet spot $15–$100). The average incumbent carries 794 reviews — the moat a new listing must climb.