Hermes Scarf

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

228K

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

1.5%

Market size, estimated

$49Ka year

Peak month

December4.3× the quietest month

Top search term

hermes scarf143K searches a year

Listings sell for $14.13 on average, from $4.82 to $29.51. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.13 that is $1K to $4K a year per listing.

Average price

$14.13under the $15 to $100 sweet spot

Price range

$4.82–$29.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

6.1%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #112 within Scarves & Wraps. It carries 794 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#112in Scarves & Wraps

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

794per listing

Listings tracked

28

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months