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Helmet Hood

Fail

Demand is soft, at -95.9% this quarter, so Helmet Hood is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$28K/yr126K searches / yr
90-day growth
-95.9%search demand this quarter
Competition
40%top-5 click share · 20 brands · 69 sellers

Flapen Score

Helmet Hood against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Helmet Hood is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Helmet Hood market on Amazon at a glance

Shoppers on Amazon United States searched for Helmet Hood 126K times last year and spent an estimated $28K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -95.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-95.9%
Conversion, latest week
1.1%
Market size, estimated
$28Ka year
Peak month
December59.7× the quietest month
Top search term
helmet hood16K searches a year

02 · Price

A sale here is worth $20.54.

Listings sell for $20.54 on average, from $6.08 to $47.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.54 that is $0 to $2K a year per listing.

Average price
$20.54inside the $15 to $100 sweet spot
Price range
$6.08–$47.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #778 within Balaclavas. It carries 2,079 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
93%
Out of stock, average day
6.0%
Average rank
#778in Balaclavas
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,079per listing
Listings tracked
28

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Helmet Hood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

69

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

40%

Top 20: 86%

Open market

38%

  • Brand 117%
  • Brand 215%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Helmet Hood search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 59.7×

Search terms

Top Helmet Hood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • helmet hood16K/yr
  • over helmet balaclava30K/yr
  • helmet hoodie snowboarding7K/yr
  • ski helmet hood13K/yr
  • over helmet ski hood13K/yr
  • over the helmet balaclava6K/yr
  • over the helmet ski hood9K/yr
  • balaclava over helmet8K/yr
  • snowboard helmet hood6K/yr
  • ski hood over helmet4K/yr

Reviews and returns

What reviews say buyers love and hate about Helmet Hood

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Warmth”
25%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Extremely small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Helmet Hood questions

Answered from the same tracked data.