Hello Kitty Wallet
MaybeThe top 5 products take only 26% of clicks. But buyers convert on only 0.9% of searches, so Hello Kitty Wallet is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 4550
- Market size
- $92K/yr500K searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 26%top-5 click share · 27 brands · 99 sellers
Flapen Score
Hello Kitty Wallet against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hello Kitty Wallet is stronger. Inside it, weaker.
Market
The Hello Kitty Wallet market on Amazon at a glance
Shoppers on Amazon United States searched for Hello Kitty Wallet 500K times last year and spent an estimated $92K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 500K
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $92Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- hello kitty wallet274K searches a year
02 · Price
A sale here is worth $19.33.
Listings sell for $19.33 on average, from $5.57 to $49.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.33 that is $2K to $5K a year per listing.
- Average price
- $19.33inside the $15 to $100 sweet spot
- Price range
- $5.57–$49.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #4,146 within Wallets, Card Cases & Money Organizers. It carries 369 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 99%
- Out of stock, average day
- 4.9%
- Average rank
- #4,146in Wallets, Card Cases & Money Organizers
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 369per listing
- Listings tracked
- 75
04 · Newcomers
Amazon counts 7 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Hello Kitty Wallet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Small Wallet for Women and Girl Short PU Leather Zipper Cute Coin Purse 2Pce
- Price
- $10.82
- Rating
- 4.7/5
- Reviews
- 807
- Age
- 3y ago
OYLOLA Birthday Gifts for Teen Girl Kids Wallet Girl Wallets Small Initial Rfid Wallet Teen Girls Gift Preppy Stuff for Girls Pink A
- Price
- $10.64
- Rating
- 4.8/5
- Reviews
- 455
- Age
- 1y ago
Loungefly Sanrio Hello Kitty Cupcake Faux Leather Flap Wallet
- Price
- $29.92
- Rating
- 4.9/5
- Reviews
- 952
- Age
- 5y ago
Loungefly Sanrio Hello Kitty & Friends Color Block Zip Around Wallet
- Price
- $31.52
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 1y ago
Sanrio Hello Kitty Vinyl Wallet 713058
- Price
- $8.34
- Rating
- 4.7/5
- Reviews
- 1,784
- Age
- 3y ago
Trending
90-day click momentumOYLOLA Birthday Gifts for Teen Girl Kids Wallet Girl Wallets Small Initial Rfid Wallet Teen Girls Gift Preppy Stuff for Girls Pink A
- Price
- $10.64
- Rating
- 4.8/5
- Reviews
- 455
- Age
- 1y ago
OYLOLA Birthday Gifts for 3 4 5 6 7 8 9 10 Year Old Girl Kids Wallet for Girls Small Girls Wallet for Kids Toddler Girl Gift (A Colored)
- Price
- $10.34
- Rating
- 4.9/5
- Reviews
- 272
- Age
- 1y ago
SANRIO Hello Kitty Wallet for Women Set - Bundle with a Wallet for Women Plus Stickers More Hello Kitty Accessories
- Price
- $17.99
- Rating
- 2.8/5
- Reviews
- 2
- Age
- 1y ago
ratote Cute Pink Mini Purse for Girls Canvas Stuff Wallet and Small Crossbody Bag
- Price
- $12.49
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 11mo ago
Citrine Garden Cute Cartoon Tri-Fold Wallet for Women - PU Leather Small Clutch with Kiss Lock Coin & Card Pouch. (memoyd)
- Price
- $10.09
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 8y ago
Newest
by launch date
Loungefly Sanrio X Strawberry Shortcake Flap Wallet
- Price
- $37.51
- Rating
- 4.8/5
- Reviews
- 482
- Age
- 10mo ago
ratote Cute Pink Mini Purse for Girls Canvas Stuff Wallet and Small Crossbody Bag
- Price
- $12.49
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 11mo ago
Loungefly Sanrio Hello Kitty Zodiac Updated Allover Print Zip Around Wallet
- Price
- $38.85
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 1y ago
OYLOLA Birthday Gifts for 3 4 5 6 7 8 9 10 Year Old Girl Kids Wallet for Girls Small Girls Wallet for Kids Toddler Girl Gift (A Colored)
- Price
- $10.34
- Rating
- 4.9/5
- Reviews
- 272
- Age
- 1y ago
Loungefly Sanrio Hello Kitty and Friends Tattoo Allover Print Zip Around Wallet
- Price
- $44.01
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
27 rising
Sellers
99
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
26%
Top 20: 64%
Open market
27%
- Loungefly21%
- NSRAOIM16%
- SANRIO15%
- OYLOLA9%
- Hello Kitty7%
- AACKS6%
Demand
Hello Kitty Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.7×
Search terms
Top Hello Kitty Wallet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hello kitty wallet274K/yr
- sanrio wallet88K/yr
- my melody wallet31K/yr
- hello kitty card holder18K/yr
- hello kitty wallets for women19K/yr
- hello kitty wallet for girls19K/yr
- hello kitty wallets12K/yr
- wallet hello kitty10K/yr
- hello kitty wristlet10K/yr
- hello kitty loungefly wallet7K/yr
Reviews and returns
What reviews say buyers love and hate about Hello Kitty Wallet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
tight
Smaller than expected
Bulky
Cant believe it broke
Broke before half a years use
it has broke within the first few hours of wearing/ using the very next day
Not well made
Poor quality
Cheaply made product
that made it too thick
thinner than i expected
thin
I wouldnt be surprised if the colors fade over time
Color off
The color was different then shown
Love
The quality of this bag is amazing
Good quality
they look like luxe quality
Fits the phone good
Just the right size
Holds a lot for its size
nice amount of storage
plenty of room
Holds all my cards and cash
For the price
Worth it
Great value
just as advertised
Looks exactly as pictured
As described
Return
2.1% Return rate 71% Fixable by listing
tight
Smaller than expected
Bulky
Not well made
Poor quality
Cheaply made product
The material seemed a little plastic-y
flimsy material & no coin storage
the materials used are not the typical good quality that loungefly is known for
The zipper is so tiny it is hard to open the inside zipper
The zipper broke 2 wks later
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hello Kitty Wallet questions
Answered from the same tracked data.