Hello Kitty Umbrella
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.98avg listing price — sweet spot $15–$100
Price range
Great$9.93–$34.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good620.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 119K searches
Is hello kitty umbrella profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hello kitty umbrella is a $40K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
hello kitty umbrella market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $52K–$63K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #492
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 63%
- Out of stock
- 11.7%
- Avg brand age
- 39 months
- Avg seller age
- 156 days
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
24
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
25%
- NBHUZEHUA25%
- Get Trend13%
- Hello Kitty11%
- Roffatide9%
- PARTY BUZZ8%
- Concept One8%
hello kitty umbrella demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 2.7×
Top hello kitty umbrella search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hello kitty umbrella58K/yr
- hello kitty umbrella for girls24K/yr
- kuromi umbrella11K/yr
- hello kitty umbrella for women8K/yr
- sanrio umbrella9K/yr
- my melody umbrella5K/yr
- umbrella hello kitty4K/yr
Top hello kitty umbrella products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NBHUZEHUA Cute Pink Umbrella for Women Kids Girls Travel Umbrella Compact for Rain & Sun Small Portable Folding Umbrellas
NBHUZEHUA$17.814.4★74 rev
Get Trend Sanrio Hello Kitty Windproof Travel Umbrella for Girls Teens
Get Trend$17.954.6★328 rev
NBHUZEHUA Cute Clear Automatic Umbrella for Women Kids Girls Compact Travel Umbrellas for Rain Small Portable Foldable Backpack Umbrella Auto Open Close
NBHUZEHUA$15.073.6★20 rev
Roffatide Cartoon Kids Folding Umbrella Auto Open/Close Anti-rebound Safe Design 8 RIBS Automatic Travel Umbrellas Windproof UV Resistant Cute Compact Durable Lightweight Umbrella for Girls & Boys
Roffatide$19.984.0★6 rev
PARTY BUZZ Automatic Windproof Travel Umbrella Waterproof UV Protection Folding Umbrella Cartoon Portable Compact Umbrella Easy Auto Open for Girls and Women (Pink)
PARTY BUZZ$24.354.5★115 rev
Newest
by launch date
Hello Kitty Sanrio Girls Jersey Dress for Big Kids Pink
Hello Kitty$25.4310 rev
MPLVBEBE Cute Umbrella for Kids Waterproof UV Protection Folding Umbrellas Small Portable Foldable Travel Umbrella for Women Girls (Pink)
MPLVBEBE$17.345 rev
Hello Kitty Travel Umbrella Compact Folding Red Umbrella 43 (3.58 ft) Canopy Easy Open & Close Lightweight & Portable Gift for Kids Teens & Adults
Hello Kitty$17.5833 rev
Hello Kitty Travel Umbrella Compact Folding Pink Umbrella 43 (3.58 ft) Canopy Easy Open & Close Lightweight & Portable Gift for Kids Teens & Adults
Hello Kitty$17.1933 rev
Cute Pink Cat Small Folding Umbrella for Boys and Girls Compact Portable Automatic Open Close Travel Umbrella UV Protection Windproof Sun & Rain Sunshade for Commuting and Outdoor
Generic$22.638 rev
Trending
90-day click momentum
Hello Kitty Sanrio Girls Short Sleeve T-Shirt and Pleated Skirt for Big Kids
Hello Kitty$34.114.5★
Hello Kitty Sanrio Girls Jersey Dress for Big Kids Pink
Hello Kitty$25.434.4★
MPLVBEBE Cute Umbrella for Kids Waterproof UV Protection Folding Umbrellas Small Portable Foldable Travel Umbrella for Women Girls (Pink)
MPLVBEBE$17.343.5★
Hello Kitty Girls Fleece Kids Hooded Robe - Super Soft Plush Kids Spa Bathrobe with Pockets Sizes 4-10 - Official Product
Komar Kids$32.304.7★
NBHUZEHUA Cute Pink Umbrella for Women Kids Girls Travel Umbrella Compact for Rain & Sun Small Portable Folding Umbrellas
NBHUZEHUA$17.814.4★
What reviews say buyers love and hate about hello kitty umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“It fits perfectly”
“Easy to use”
“It keeps water off”
“The pink is bright”
“The umbrella itself is not flimsy”
“It is pretty durable as well”
“affordable”
“the material is not cheap looking”
“it is as described”
What buyers complain about
“very hard to close”
“it broke already”
“it feels very cheap”
“Too big for my toddler”
“Poorly made”
“wont engage to expand”
“Flimsy”
“was especially mad I paid so much for a lemon of an umbrella”
“Even I, as an adult, can't close it; you have to press it down really hard against something in order to get it to shut”
“I do NOT recommend this umbrella or this type of material”
Top return reasons
Common hello kitty umbrella questions
- Is hello kitty umbrella profitable to sell on Amazon United States?
- The niche generates $40K/yr across 30 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the hello kitty umbrella niche?
- 17 brands and 24 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in hello kitty umbrella?
- Top complaints mined from reviews: Ease Of Use, Durability, Quality-Overall. The return rate is 2.5%.
- When does demand for hello kitty umbrella peak?
- Demand peaks in Feb–Nov; the busiest month runs 2.7× the quietest.
- What does it cost to enter the hello kitty umbrella niche?
- Listings span $9.93–$34.11; the average listing price is $20.98 (sweet spot $15–$100). The average incumbent carries 620 reviews — the moat a new listing must climb.