Hello Kitty Umbrella
FailShoppers spend an estimated $40K a year here, so Hello Kitty Umbrella is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $40K/yr119K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 49%top-5 click share · 17 brands · 24 sellers
Flapen Score
Hello Kitty Umbrella against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hello Kitty Umbrella is stronger. Inside it, weaker.
Market
The Hello Kitty Umbrella market on Amazon at a glance
Shoppers on Amazon United States searched for Hello Kitty Umbrella 119K times last year and spent an estimated $40K. The top 5 brands take 66% of clicks. Demand peaks in Feb–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $40Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- hello kitty umbrella58K searches a year
02 · Price
A sale here is worth $20.98.
Listings sell for $20.98 on average, from $9.93 to $34.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.98 that is $0 to $2K a year per listing.
- Average price
- $20.98inside the $15 to $100 sweet spot
- Price range
- $9.93–$34.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #492 within Umbrellas. It carries 620 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 83%
- Out of stock, average day
- 11.7%
- Average rank
- #492in Umbrellas
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 620per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Hello Kitty Umbrella products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NBHUZEHUA Cute Pink Umbrella for Women Kids Girls Travel Umbrella Compact for Rain & Sun Small Portable Folding Umbrellas
- Price
- $17.81
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 1y ago

Get Trend Sanrio Hello Kitty Windproof Travel Umbrella for Girls Teens
- Price
- $17.95
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 1y ago

NBHUZEHUA Cute Clear Automatic Umbrella for Women Kids Girls Compact Travel Umbrellas for Rain Small Portable Foldable Backpack Umbrella Auto Open Close
- Price
- $15.07
- Rating
- 3.6/5
- Reviews
- 20
- Age
- 1y ago

Roffatide Cartoon Kids Folding Umbrella Auto Open/Close Anti-rebound Safe Design 8 RIBS Automatic Travel Umbrellas Windproof UV Resistant Cute Compact Durable Lightweight Umbrella for Girls & Boys
- Price
- $19.98
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 1y ago

PARTY BUZZ Automatic Windproof Travel Umbrella Waterproof UV Protection Folding Umbrella Cartoon Portable Compact Umbrella Easy Auto Open for Girls and Women (Pink)
- Price
- $24.35
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 1y ago
Trending
estimated 90-day click momentum
Hello Kitty Sanrio Girls Short Sleeve T-Shirt and Pleated Skirt for Big Kids
- Price
- $34.11
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 1y ago

Hello Kitty Sanrio Girls Jersey Dress for Big Kids Pink
- Price
- $25.43
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 4mo ago

MPLVBEBE Cute Umbrella for Kids Waterproof UV Protection Folding Umbrellas Small Portable Foldable Travel Umbrella for Women Girls (Pink)
- Price
- $17.34
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 4mo ago

Hello Kitty Girls Fleece Kids Hooded Robe - Super Soft Plush Kids Spa Bathrobe with Pockets Sizes 4-10 - Official Product
- Price
- $32.30
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 1y ago

NBHUZEHUA Cute Pink Umbrella for Women Kids Girls Travel Umbrella Compact for Rain & Sun Small Portable Folding Umbrellas
- Price
- $17.81
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 1y ago
Newest
by launch date
Hello Kitty Sanrio Girls Jersey Dress for Big Kids Pink
- Price
- $25.43
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 4mo ago

MPLVBEBE Cute Umbrella for Kids Waterproof UV Protection Folding Umbrellas Small Portable Foldable Travel Umbrella for Women Girls (Pink)
- Price
- $17.34
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 4mo ago

Hello Kitty Travel Umbrella Compact Folding Red Umbrella 43 (3.58 ft) Canopy Easy Open & Close Lightweight & Portable Gift for Kids Teens & Adults
- Price
- $17.58
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 8mo ago

Hello Kitty Travel Umbrella Compact Folding Pink Umbrella 43 (3.58 ft) Canopy Easy Open & Close Lightweight & Portable Gift for Kids Teens & Adults
- Price
- $17.19
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 8mo ago

Cute Pink Cat Small Folding Umbrella for Boys and Girls Compact Portable Automatic Open Close Travel Umbrella UV Protection Windproof Sun & Rain Sunshade for Commuting and Outdoor
- Price
- $22.63
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
24
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 90%
Open market
25%
- NBHUZEHUA25%
- Get Trend13%
- Hello Kitty11%
- Roffatide9%
- PARTY BUZZ8%
- Concept One8%
Demand
Hello Kitty Umbrella search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Hello Kitty Umbrella search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hello kitty umbrella58K/yr
- hello kitty umbrella for girls24K/yr
- kuromi umbrella11K/yr
- hello kitty umbrella for women8K/yr
- sanrio umbrella9K/yr
- my melody umbrella5K/yr
- umbrella hello kitty4K/yr
Reviews and returns
What reviews say buyers love and hate about Hello Kitty Umbrella
We read the reviews and the return reasons for every product selling here.
“very hard to close”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hello Kitty Umbrella questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









