Hello Kitty Robe
FailDemand is soft, at -39.2% this quarter, so Hello Kitty Robe is a Fail.
- Flapen Score
- 33 / 100Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 4533
- Market size
- $34K/yr206K searches / yr
- 90-day growth
- -39.2%search demand this quarter
- Competition
- 44%top-5 click share · 14 brands · 20 sellers
Flapen Score
Hello Kitty Robe against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hello Kitty Robe is stronger. Inside it, weaker.
Market
The Hello Kitty Robe market on Amazon at a glance
Shoppers on Amazon United States searched for Hello Kitty Robe 206K times last year and spent an estimated $34K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- -39.2%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $34Ka year
- Peak month
- December11.4× the quietest month
- Top search term
- hello kitty robe112K searches a year
02 · Price
A sale here is worth $27.63.
Listings sell for $27.63 on average, from $10.25 to $47.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.63 that is $0 to $3K a year per listing.
- Average price
- $27.63inside the $15 to $100 sweet spot
- Price range
- $10.25–$47.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,732 within Sleepwear & Robes. It carries 1,824 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 92%
- Out of stock, average day
- 8.0%
- Average rank
- #1,732in Sleepwear & Robes
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,824per listing
- Listings tracked
- 38
04 · Newcomers
3 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Hello Kitty Robe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hello Kitty Girls Fleece Kids Hooded Robe - Super Soft Plush Kids Spa Bathrobe with Pockets Sizes 4-10 - Official Product
- Price
- $32.30
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 1y ago

Northwest Hello Kitty Womens Silk Touch Lounge Robe Large/X-Large Cute All Over
- Price
- $47.77
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

Hello Kitty Sanrio Robe for Women Teens Nightwear with Hood Pockets Kawaii Fleece Bathrobe Loungewear Gifts for Women (XL Pink Hello Kitty)
- Price
- $40.91
- Rating
- 4.8/5
- Reviews
- 401
- Age
- 1y ago

Hello Kitty Girls Fleece Kids Hooded Robe - Super Soft Plush Kids Spa Bathrobe with Pockets Sizes 4-10 - Official Product
- Price
- $33.67
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 11mo ago

Hello Kitty Girls Fleece Kids Hooded Robe - Super Soft Plush Kids Spa Bathrobe with Pockets Sizes 4-10 - Official Product
- Price
- $31.69
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 2y ago
Trending
estimated 90-day click momentum
Bioworld Juniors Hello Kitty & Friends Sleepwear Set: Robe Camisole and Sleep Shorts- XL Multicolored
- Price
- $15.61
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 2y ago

Hello Kitty Womens 5 Pack Clean Ribbed Short Ankle Socks
- Price
- $10.25
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 9mo ago

NY Threads Premium Womens Robe Plush Fleece Long Bath Robe for Women Fluffy Soft Womens Bathrobe Medium Light Pink
- Price
- $22.45
- Rating
- 4.6/5
- Reviews
- 44,281
- Age
- 9mo ago

Juicy Couture Womens Super Soft Luxe Plush Shawl Collar Robe (US Alpha Small Medium Regular Regular Pink Heart JC)
- Price
- $34.28
- Rating
- 4.8/5
- Reviews
- 272
- Age
- 8mo ago

Hello Kitty Girls Fleece Kids Hooded Robe - Super Soft Plush Kids Spa Bathrobe with Pockets Sizes 4-10 - Official Product
- Price
- $31.69
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 2y ago
Newest
by launch date
Juicy Couture Womens Super Soft Luxe Plush Shawl Collar Robe (US Alpha Small Medium Regular Regular Pink Heart JC)
- Price
- $34.28
- Rating
- 4.8/5
- Reviews
- 272
- Age
- 8mo ago

Hello Kitty Fleece Girls Robe - Super Soft Plush Hooded Bathrobe for Kids with Zipper Sleepwear Pajamas - Official Product
- Price
- $28.55
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 8mo ago

Hello Kitty Fleece Girls Robe - Super Soft Plush Hooded Bathrobe for Kids with Zipper Sleepwear Pajamas - Official Product
- Price
- $28.07
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 8mo ago

Hello Kitty Fleece Girls Robe - Super Soft Plush Hooded Bathrobe for Kids with Zipper Sleepwear Pajamas - Official Product
- Price
- $28.55
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 8mo ago

NY Threads Premium Womens Robe Plush Fleece Long Bath Robe for Women Fluffy Soft Womens Bathrobe Medium Light Pink
- Price
- $22.45
- Rating
- 4.6/5
- Reviews
- 44,281
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
20
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 85%
Open market
7%
- Hello Kitty41%
- Komar Kids35%
- Northwest9%
- Yurhap5%
- HEARTNICE2%
- Bioworld1%
- Open — no brand owns it (8 brands, 7%)
Demand
Hello Kitty Robe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 11.4×
Search terms
Top Hello Kitty Robe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hello kitty robe112K/yr
- hello kitty robe for women32K/yr
- hello kitty robe for girls29K/yr
- hello kitty bathrobe18K/yr
- hello kitty bath robe5K/yr
- hello kitty robe kids6K/yr
- hello kitty robe girls3K/yr
Reviews and returns
What reviews say buyers love and hate about Hello Kitty Robe
We read the reviews and the return reasons for every product selling here.
“Huge Sleeves”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hello Kitty Robe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









