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Hello Kitty Robe

Fail

Demand is soft, at -39.2% this quarter, so Hello Kitty Robe is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$34K/yr206K searches / yr
90-day growth
-39.2%search demand this quarter
Competition
44%top-5 click share · 14 brands · 20 sellers

Flapen Score

Hello Kitty Robe against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hello Kitty Robe is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hello Kitty Robe market on Amazon at a glance

Shoppers on Amazon United States searched for Hello Kitty Robe 206K times last year and spent an estimated $34K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-39.2%
Conversion, latest week
0.6%
Market size, estimated
$34Ka year
Peak month
December11.4× the quietest month
Top search term
hello kitty robe112K searches a year

02 · Price

A sale here is worth $27.63.

Listings sell for $27.63 on average, from $10.25 to $47.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.63 that is $0 to $3K a year per listing.

Average price
$27.63inside the $15 to $100 sweet spot
Price range
$10.25–$47.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,732 within Sleepwear & Robes. It carries 1,824 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
92%
Out of stock, average day
8.0%
Average rank
#1,732in Sleepwear & Robes
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,824per listing
Listings tracked
38

04 · Newcomers

3 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Hello Kitty Robe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

7%

  • Brand 141%
  • Brand 235%
  • Brand 39%
  • Brand 45%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (8 brands, 7%)

Demand

Hello Kitty Robe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 11.4×

Search terms

Top Hello Kitty Robe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello kitty robe112K/yr
  • hello kitty robe for women32K/yr
  • hello kitty robe for girls29K/yr
  • hello kitty bathrobe18K/yr
  • hello kitty bath robe5K/yr
  • hello kitty robe kids6K/yr
  • hello kitty robe girls3K/yr

Reviews and returns

What reviews say buyers love and hate about Hello Kitty Robe

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Huge Sleeves”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hello Kitty Robe questions

Answered from the same tracked data.