Hello Kitty Purse

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

226K

Growth, 90 days vs prior 90

-9.7%

Conversion, latest week

1.0%

Market size, estimated

$49Ka year

Peak month

December5.1× the quietest month

Top search term

sanrio bag40K searches a year

Listings sell for $22.53 on average, from $5.51 to $58.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.53 that is $0 to $2K a year per listing.

Average price

$22.53inside the $15 to $100 sweet spot

Price range

$5.51–$58.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #2,091 within Handbags & Shoulder Bags. It carries 334 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

98%

Out of stock, average day

8.8%

Average rank

#2,091in Handbags & Shoulder Bags

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

334per listing

Listings tracked

66

24 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

10Amazon's first-year sales bar

Average brand age

28 months