Hello Kitty Necklace

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months

478K

Growth, 90 days vs prior 90

-20.9%

Conversion, latest week

2.0%

Market size, estimated

$140Ka year

Peak month

December4.4× the quietest month

Top search term

hello kitty necklace166K searches a year

Listings sell for $14.74 on average, from $8.60 to $24.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.74 that is $1K to $4K a year per listing.

Average price

$14.74under the $15 to $100 sweet spot

Price range

$8.60–$24.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.9%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #2,116 within Pendant Necklaces. It carries 214 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

18.0%

Average rank

#2,116in Pendant Necklaces

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

214per listing

Listings tracked

16

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months