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Hello Kitty Costume

Fail

Buyers convert on only 0.1% of searches, so Hello Kitty Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$14K/yr524K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
39%top-5 click share · 12 brands · 28 sellers

Flapen Score

Hello Kitty Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hello Kitty Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hello Kitty Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Hello Kitty Costume 524K times last year and spent an estimated $14K. The top 5 brands take 92% of clicks. Demand peaks in Sep–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
524K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
0.1%
Market size, estimated
$14Ka year
Peak month
October40.8× the quietest month
Top search term
hello kitty costume217K searches a year

02 · Price

A sale here is worth $26.76.

Listings sell for $26.76 on average, from $8.91 to $53.48. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.76 that is $0 to $3K a year per listing.

Average price
$26.76inside the $15 to $100 sweet spot
Price range
$8.91–$53.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #4,751 within Girls. It carries 119 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
98%
Out of stock, average day
8.6%
Average rank
#4,751in Girls
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
119per listing
Listings tracked
46

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hello Kitty Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

28

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

39%

Top 20: 74%

Open market

6%

  • Brand 160%
  • Brand 214%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (6 brands, 6%)

Demand

Hello Kitty Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 40.8×

Search terms

Top Hello Kitty Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello kitty costume217K/yr
  • hello kitty costume adult44K/yr
  • hello kitty cosplay9K/yr
  • hello kitty costume for kids10K/yr
  • hello kitty halloween costume46K/yr
  • hello kitty costume for girls83K/yr
  • hello kitty custom6K/yr
  • sanrio costume18K/yr
  • costume hello kitty12K/yr
  • disfraz de hello kitty para nia10K/yr

Reviews and returns

What reviews say buyers love and hate about Hello Kitty Costume

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
59%of negative reviews mention “Size-Overall”
7.3%of orders come back
“it barely fits”
A buyer, on “Size-Overall”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hello Kitty Costume questions

Answered from the same tracked data.