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Hellfire Club

Fail

Demand is soft, at -75.8% this quarter, so Hellfire Club is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$492K/yr916K searches / yr
90-day growth
-75.8%search demand this quarter
Competition
44%top-5 click share · 9 brands · 42 sellers

Flapen Score

Hellfire Club against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hellfire Club is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hellfire Club market on Amazon at a glance

Shoppers on Amazon United States searched for Hellfire Club 916K times last year and spent an estimated $492K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 916K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -75.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $492K a year.

Searches, last 12 months
916K
Growth, 90 days vs prior 90
-75.8%
Conversion, latest week
1.9%
Market size, estimated
$492Ka year
Top search term
hellfire club shirt284K searches a year

02 · Price

A sale here is worth $27.56.

Listings sell for $27.56 on average, from $12.30 to $123.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $27.56 that is $28K to $34K a year per listing.

Average price
$27.56inside the $15 to $100 sweet spot
Price range
$12.30–$123.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$28K–$34K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #34,151 within Tops. It carries 1,111 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
68%
Out of stock, average day
7.3%
Average rank
#34,151in Tops
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,111per listing
Listings tracked
37

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hellfire Club products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

42

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

4%

  • Brand 177%
  • Brand 27%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Hellfire Club search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 16.3× · 8 of 12 months tracked

Search terms

Top Hellfire Club search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hellfire club shirt284K/yr
  • hellfire55K/yr
  • hellfire club135K/yr
  • hellfire shirt41K/yr
  • hell fire club shirt66K/yr
  • hellfire club shirt kids43K/yr
  • stranger things dungeons and dragons30K/yr
  • stranger things dnd35K/yr
  • dungeons and dragons stranger things25K/yr
  • hellfire club t-shirt46K/yr

Reviews and returns

What reviews say buyers love and hate about Hellfire Club

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Weird Fit”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hellfire Club questions

Answered from the same tracked data.