Hellfire Club
FailDemand is soft, at -75.8% this quarter, so Hellfire Club is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $492K/yr916K searches / yr
- 90-day growth
- -75.8%search demand this quarter
- Competition
- 44%top-5 click share · 9 brands · 42 sellers
Flapen Score
Hellfire Club against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hellfire Club is stronger. Inside it, weaker.
Market
The Hellfire Club market on Amazon at a glance
Shoppers on Amazon United States searched for Hellfire Club 916K times last year and spent an estimated $492K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 916K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -75.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $492K a year.
- Searches, last 12 months
- 916K
- Growth, 90 days vs prior 90
- -75.8%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $492Ka year
- Top search term
- hellfire club shirt284K searches a year
02 · Price
A sale here is worth $27.56.
Listings sell for $27.56 on average, from $12.30 to $123.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $27.56 that is $28K to $34K a year per listing.
- Average price
- $27.56inside the $15 to $100 sweet spot
- Price range
- $12.30–$123.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $28K–$34K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #34,151 within Tops. It carries 1,111 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 68%
- Out of stock, average day
- 7.3%
- Average rank
- #34,151in Tops
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 1,111per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Hellfire Club products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
42
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
4%
- Brand 177%
- Brand 27%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (3 brands, 4%)
Demand
Hellfire Club search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 16.3× · 8 of 12 months tracked
Search terms
Top Hellfire Club search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hellfire club shirt284K/yr
- hellfire55K/yr
- hellfire club135K/yr
- hellfire shirt41K/yr
- hell fire club shirt66K/yr
- hellfire club shirt kids43K/yr
- stranger things dungeons and dragons30K/yr
- stranger things dnd35K/yr
- dungeons and dragons stranger things25K/yr
- hellfire club t-shirt46K/yr
Reviews and returns
What reviews say buyers love and hate about Hellfire Club
We read the reviews and the return reasons for every product selling here.
“Weird Fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hellfire Club questions
Answered from the same tracked data.









