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Helldivers 2 Merch

Fail

The top 5 brands take 97% of clicks, so Helldivers 2 Merch is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$96K/yr205K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
61%top-5 click share · 6 brands · 18 sellers

Flapen Score

Helldivers 2 Merch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Helldivers 2 Merch is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Helldivers 2 Merch market on Amazon at a glance

Shoppers on Amazon United States searched for Helldivers 2 Merch 205K times last year and spent an estimated $96K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
1.9%
Market size, estimated
$96Ka year
Peak month
December5.3× the quietest month
Top search term
helldivers 2 merch124K searches a year

02 · Price

A sale here is worth $25.01.

Listings sell for $25.01 on average, from $19.47 to $56.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.01 that is $0 to $3K a year per listing.

Average price
$25.01inside the $15 to $100 sweet spot
Price range
$19.47–$56.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #23,760 within Baseball Caps. It carries 34 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
6.9%
Average rank
#23,760in Baseball Caps
Average rating
4.79 starsAmazon United States average 4.42 stars
Average reviews
34per listing
Listings tracked
19

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Helldivers 2 Merch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$19K$29K$38K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

18

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

0%

  • Helldivers 276%
  • DANTY8%
  • BABATEES6%
  • Dark Horse Comics4%
  • RARELEMON3%
  • Tiabuy3%

Demand

Helldivers 2 Merch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Helldivers 2 Merch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • helldivers 2 merch124K/yr
  • helldivers merch31K/yr
  • hell divers 2 merch21K/yr
  • helldivers shirt13K/yr
  • helldivers 2 shirt12K/yr
  • helldivers 2 merchandise5K/yr

Reviews and returns

What reviews say buyers love and hate about Helldivers 2 Merch

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
0.5%of orders come back
“if you wanted to fit perfectly because it does not fit perfectly”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Helldivers 2 Merch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data