Heelys

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

-14.0%

Conversion, latest week

0.2%

Market size, estimated

$286Ka year

Peak month

December3.9× the quietest month

Top search term

heelys1.2M searches a year

Listings sell for $47.37 on average, from $17.93 to $88.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $47.37 that is $0 to $5K a year per listing.

Average price

$47.37inside the $15 to $100 sweet spot

Price range

$17.93–$88.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

9.3%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #4,434 within Shoes. It carries 2,799 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

15.7%

Average rank

#4,434in Shoes

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

2,799per listing

Listings tracked

151

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months