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Heated Shirt

Fail

Demand is soft, at -83.1% this quarter, so Heated Shirt is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$63K/yr434K searches / yr
90-day growth
-83.1%search demand this quarter
Competition
20%top-5 click share · 65 brands · 98 sellers

Flapen Score

Heated Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Heated Shirt is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heated Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Heated Shirt 434K times last year and spent an estimated $63K. The top 5 brands take 36% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -83.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
434K
Growth, 90 days vs prior 90
-83.1%
Conversion, latest week
0.2%
Market size, estimated
$63Ka year
Peak month
December39.5× the quietest month
Top search term
heated shirt81K searches a year

02 · Price

A sale here is worth $63.57.

Listings sell for $63.57 on average, from $10.42 to $200.45. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $63.57 that is $0 to $6K a year per listing.

Average price
$63.57inside the $15 to $100 sweet spot
Price range
$10.42–$200.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #5,659 within Underwear. It carries 1,328 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
99%
Out of stock, average day
7.4%
Average rank
#5,659in Underwear
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
1,328per listing
Listings tracked
134

04 · Newcomers

4 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
39
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Heated Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

65 rising

Sellers

98

Top-5 brand share

36%

Top 20: 73%

Top-5 click share

20%

Top 20: 44%

Open market

61%

  • Brand 111%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Heated Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 39.5×

Search terms

Top Heated Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heated shirt81K/yr
  • heated shirt women28K/yr
  • heated clothing for men57K/yr
  • heated shirt for men44K/yr
  • heated undershirt24K/yr
  • heated long sleeve shirt6K/yr
  • electric heated shirt6K/yr
  • heated clothes for men26K/yr
  • heated shirts for men8K/yr
  • heating clothes8K/yr

Reviews and returns

What reviews say buyers love and hate about Heated Shirt

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Warmth”
15%of negative reviews mention “Size-Overall”
6.4%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heated Shirt questions

Answered from the same tracked data.