Heated Scarf

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -88.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $311K a year.

Searches, last 12 months

551K

Growth, 90 days vs prior 90

-88.5%

Conversion, latest week

1.7%

Market size, estimated

$311Ka year

Peak month

December128.9× the quietest month

Top search term

heated scarf240K searches a year

Listings sell for $33.52 on average, from $14.36 to $79.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $33.52 that is $8K to $17K a year per listing.

Average price

$33.52inside the $15 to $100 sweet spot

Price range

$14.36–$79.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$8K–$17K

Returns

5.4%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #498 within Scarves. It carries 746 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

20.3%

Average rank

#498in Scarves

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

746per listing

Listings tracked

49

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months