Heated Jackets for Men
MaybeThe top 5 products take only 14% of clicks. But demand is soft, at -86.1% this quarter, so Heated Jackets for Men is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 4552
- Market size
- $2.0M/yr7.7M searches / yr
- 90-day growth
- -86.1%search demand this quarter
- Competition
- 14%top-5 click share · 46 brands · 68 sellers
Flapen Score
Heated Jackets for Men against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Heated Jackets for Men is stronger. Inside it, weaker.
Market
The Heated Jackets for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Heated Jackets for Men 7.7M times last year and spent an estimated $2.0M. The top 5 brands take 57% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 7.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -86.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 7.7M
- Growth, 90 days vs prior 90
- -86.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $2.0Ma year
- Peak month
- December63.7× the quietest month
- Top search term
- heated jacket2.1M searches a year
02 · Price
A sale here is worth $95.55.
Listings sell for $95.55 on average, from $14.34 to $204.43. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At $95.55 that is $10K to $24K a year per listing.
- Average price
- $95.55inside the $15 to $100 sweet spot
- Price range
- $14.34–$204.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $10K–$24K
- Returns
- 14.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #2,541 within Hiking & Outdoor Recreation. It carries 1,109 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 13.6%
- Average rank
- #2,541in Hiking & Outdoor Recreation
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 1,109per listing
- Listings tracked
- 170
04 · Newcomers
Amazon counts 1 of last year's 60 launches as successful.
60 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 60
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Heated Jackets for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Venustas Womens Heated Jacket with Battery Pack Waterproof & Windproof Electric Insulated Heated Coat With Detachable Hood
- Price
- $115.15
- Rating
- 4.3/5
- Reviews
- 3,077
- Age
- 5y ago
QOPOYU Heated Jacket for Women with tter Pack Winter Outdoor Soft Shell Windproof Womens Heated Jacket Coat Slim Fit
- Price
- $57.96
- Rating
- 4.0/5
- Reviews
- 86
- Age
- 7mo ago
OAOA innovation Womens Heated Jacket with 10000mAh Battery Pack Dual Control Button Heated Coat(M)
- Price
- $66.88
- Rating
- 4.4/5
- Reviews
- 641
- Age
- 2y ago
OAOA innovation Womens Heated Jacket with 10000mAh Battery Pack Dual Control Button Heated Coat(L)
- Price
- $66.46
- Rating
- 4.4/5
- Reviews
- 641
- Age
- 2y ago
Venustas Womens Fleece Heated Jacket with Battery Pack Soft Lightweight Heating Coat for Outdoor Activities
- Price
- $109.71
- Rating
- 4.4/5
- Reviews
- 961
- Age
- 5y ago
Trending
90-day click momentum
Brimekey Heated Jackets for Women with Fleece Lining 20000mAh 7.4V Battery Pack Womens Heated Coat 6 Heating Zones Windproof Waterproof Electric Hoodie Jacket Skiing Hunting
- Price
- $68.78
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 11mo ago
Brimekey Heated Jackets for Men with Fleece Lining 20000mAh 7.4V Battery Pack Mens Heated Coat 6 Heating Zones Windproof Waterproof Electric Hoodie Jacket Skiing Hunting
- Price
- $79.87
- Rating
- 4.4/5
- Reviews
- 453
- Age
- 11mo ago
bailinghai Heated Jacket for Men and Women Black Winter Coat with Btter Pack 15 Heating Zone Heated Coat
- Price
- $70.42
- Rating
- 4.2/5
- Reviews
- 117
- Age
- 1y ago
QOPOYU Heated Jacket for Women with tter Pack Winter Outdoor Soft Shell Windproof Womens Heated Jacket Coat Slim Fit
- Price
- $57.96
- Rating
- 4.0/5
- Reviews
- 86
- Age
- 7mo ago
Brimekey Graphene Heated Jacket for Women Fast Charge 20000mAh Large Capacity Womens Heated Jacket with Fleece Lining 6 Heating Zones Windproof Waterproof Soft Shell Hoodie Jackets Skiing Hunting
- Price
- $78.04
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 10mo ago
Newest
by launch dateQOPOYU Heated Jacket for Women with tter Pack Winter Outdoor Soft Shell Windproof Womens Heated Jacket Coat Slim Fit
- Price
- $57.96
- Rating
- 4.0/5
- Reviews
- 86
- Age
- 7mo ago
QIUJIN Heated Jacket for Men Winter Windproof Electric Heating Coat with Detachable Hood
- Price
- $80.65
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 8mo ago
Brimekey Graphene Heated Jacket for Women Fast Charge 20000mAh Large Capacity Womens Heated Jacket with Fleece Lining 6 Heating Zones Windproof Waterproof Soft Shell Hoodie Jackets Skiing Hunting
- Price
- $78.04
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 10mo ago
Brimekey Heated Jackets for Women with Fleece Lining 20000mAh 7.4V Battery Pack Womens Heated Coat 6 Heating Zones Windproof Waterproof Electric Hoodie Jacket Skiing Hunting
- Price
- $76.28
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 11mo ago
Brimekey Heated Jackets for Women with Fleece Lining 20000mAh 7.4V Battery Pack Womens Heated Coat 6 Heating Zones Windproof Waterproof Electric Hoodie Jacket Skiing Hunting
- Price
- $68.78
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
46 rising
Sellers
68
Top-5 brand share
57%
Top 20: 86%
Top-5 click share
14%
Top 20: 40%
Open market
39%
- Venustas24%
- ORORO12%
- OAOA innovation7%
- Brimekey7%
- Wulcea6%
- DEWBU4%
Demand
Heated Jackets for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 63.7×
Search terms
Top Heated Jackets for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heated jacket2.1M/yr
- heated jackets for women1.6M/yr
- heated jackets for men1.4M/yr
- mens heated jacket367K/yr
- womens heated jacket448K/yr
- heated coat for women263K/yr
- heated coat240K/yr
- heated jacket women176K/yr
- heated jackets184K/yr
- heated jacket for men170K/yr
Reviews and returns
What reviews say buyers love and hate about Heated Jackets for Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
SIZE DOWN
did not fit
Runs super small
Broke in a month
Zipper broke on the first wear so we returned
Stopped working after a few weeks
Does not get real warm
Not that warm
Never got warm
Low quality
Cheap made
Cheaply made
will not charge
the battery stopped charging
failed to charge after that
Love
Keeps me warm
Keeps me warm
Warm jacket
Fits as expected
Amazing fit
Size accurate
Excellent quality
Great product, exceeded expectations
Good quality and soft
Great Value
Money well spent
Great deal
So comfortable
It has been helping keep me comfortable
comfortable to wear
Return
14.7% Return rate 84% Fixable by listing
SIZE DOWN
did not fit
Runs super small
Does not get real warm
Not that warm
Never got warm
Too heavy
Its bulky
It was too heavy for me
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heated Jackets for Men questions
Answered from the same tracked data.