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Heated Fleece Vest

Fail

Shoppers spend an estimated $0 a year here, so Heated Fleece Vest is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$0/yr102K searches / yr
90-day growth
-80.3%search demand this quarter
Competition
19%top-5 click share · 33 brands · 41 sellers

Flapen Score

Heated Fleece Vest against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Heated Fleece Vest is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heated Fleece Vest market on Amazon at a glance

Shoppers on Amazon United States searched for Heated Fleece Vest 102K times last year and spent an estimated $0. The top 5 brands take 64% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -80.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-80.3%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December41.7× the quietest month
Top search term
heated fleece vest29K searches a year

02 · Price

A sale here is worth $77.05.

Listings sell for $77.05 on average, from $12.66 to $130.61. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $77.05 that is $0 to $8K a year per listing.

Average price
$77.05inside the $15 to $100 sweet spot
Price range
$12.66–$130.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
14.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #5,038 within Jackets & Coats. It carries 925 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
17.5%
Average rank
#5,038in Jackets & Coats
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
925per listing
Listings tracked
82

04 · Newcomers

0 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Heated Fleece Vest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

41

Top-5 brand share

64%

Top 20: 93%

Top-5 click share

19%

Top 20: 50%

Open market

32%

  • Brand 126%
  • Brand 214%
  • Brand 313%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Heated Fleece Vest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 41.7×

Search terms

Top Heated Fleece Vest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heated fleece vest29K/yr
  • fleece heated vest28K/yr
  • heated fleece jackets for men22K/yr
  • heated vest fleece16K/yr
  • heated fleece for men6K/yr

Reviews and returns

What reviews say buyers love and hate about Heated Fleece Vest

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Warmth”
19%of negative reviews mention “Size-Overall”
14.7%of orders come back
“Runs super small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Heated Fleece Vest questions

Answered from the same tracked data.