Heated Fleece

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -86.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months

272K

Growth, 90 days vs prior 90

-86.5%

Conversion, latest week

0.4%

Market size, estimated

$134Ka year

Peak month

December51.0× the quietest month

Top search term

ororo womens heated jacket139K searches a year

Listings sell for $126.01 on average, from $30.54 to $242.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $126.01 that is $0 to $13K a year per listing.

Average price

$126.01above the $15 to $100 sweet spot

Price range

$30.54–$242.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

17.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #2,468 within Coats, Jackets & Vests. It carries 839 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

98%

Out of stock, average day

4.3%

Average rank

#2,468in Coats, Jackets & Vests

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

839per listing

Listings tracked

105

28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months