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Heart Scarf

Fail

Shoppers spend an estimated $0 a year here, so Heart Scarf is a Fail.

Flapen Score
26
26 / 100
Ranks 16,401 of 16,930 Clothing, Shoes & Jewelry niches · −19 vs the category median of 45
Market size
$0/yr75K searches / yr
90-day growth
-96.5%search demand this quarter
Competition
53%top-5 click share · 15 brands · 16 sellers

Flapen Score

Heart Scarf against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Heart Scarf is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Scarf market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Scarf 75K times last year and spent an estimated $0. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -96.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-96.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
February117.5× the quietest month
Top search term
heart scarf17K searches a year

02 · Price

A sale here is worth $9.76.

Listings sell for $9.76 on average, from $5.70 to $13.90. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $9.76 that is $0 to $976 a year per listing.

Average price
$9.76under the $15 to $100 sweet spot
Price range
$5.70–$13.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$976
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #852 within Scarves & Wraps. It carries 260 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#852in Scarves & Wraps
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
260per listing
Listings tracked
20

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Heart Scarf products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

$0$0$0$0$01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

16

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 100%

Open market

29%

  • IZUS18%
  • DOCILA16%
  • GERINLY16%
  • E-Clover7%
  • Pemilosci7%
  • TINUADEE5%

Demand

Heart Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Black Friday '24Spike '25Spike '26DecMarAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 117.5×

Search terms

Top Heart Scarf search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • heart scarf17K/yr
  • valentine scarf14K/yr
  • valentines scarf10K/yr
  • valentine scarves for women6K/yr
  • heart scarf for women6K/yr
  • valentine scarf women10K/yr
  • valentines day scarf7K/yr
  • valentines scarf women5K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Scarf

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Neck Fit”
7.8%of orders come back
“Can't really wrap around your neck loosely”
A buyer, on “Neck Fit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Heart Scarf questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data