Skip to content

Heart Ring

Fail

Buyers convert on only 0.2% of searches, so Heart Ring is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$283K/yr2.3M searches / yr
90-day growth
-19.9%search demand this quarter
Competition
37%top-5 click share · 13 brands · 16 sellers

Flapen Score

Heart Ring against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Heart Ring is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Ring market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Ring 2.3M times last year and spent an estimated $283K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $283K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
0.2%
Market size, estimated
$283Ka year
Peak month
December3.9× the quietest month
Top search term
pandora rings816K searches a year

02 · Price

A sale here is worth $72.41.

Listings sell for $72.41 on average, from $7.16 to $158.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $72.41 that is $0 to $7K a year per listing.

Average price
$72.41inside the $15 to $100 sweet spot
Price range
$7.16–$158.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,827 within Rings. It carries 269 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#1,827in Rings
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
269per listing
Listings tracked
55

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Heart Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

37%

Top 20: 70%

Open market

5%

  • Brand 183%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 5%)

Demand

Heart Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Heart Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pandora rings816K/yr
  • pandora ring325K/yr
  • heart ring225K/yr
  • pandora rings for women161K/yr
  • anillo pandora92K/yr
  • pandora promise ring89K/yr
  • heart rings for women116K/yr
  • anillos pandora55K/yr
  • gold heart ring57K/yr
  • pandora anillos40K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Ring

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Sizing is a little big”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heart Ring questions

Answered from the same tracked data.