Is heart pin profitable to sell on Amazon United States?

The niche generates $44K/yr across 57 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -75.8%. Flapen's verdict: Skip it (45/100).

How competitive is the heart pin niche?

46 brands and 53 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in heart pin?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.9%.

When does demand for heart pin peak?

Demand peaks in Jan–Feb; the busiest month runs 9.1× the quietest.

What does it cost to enter the heart pin niche?

Listings span $5.34–$35.98; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 74 reviews — the moat a new listing must climb.

Heart Pin

Skip it

Soft demand (-75.8% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible73.6

avg incumbent reviews — the moat a new listing must climb

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Price range

Good$5.34–$35.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Avg price

Okay$11.33

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 205K searches

Growth

Bad-75.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

Is heart pin profitable on Amazon?

According to Flapen's Amazon United States niche tracking, heart pin is a $44K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

heart pin market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $68K–$91K; units × avg price
Conversion rate: 1.9%
Avg BSR: #14,775
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 14.1%
Avg brand age: 29 months
Avg seller age: 182 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

46 falling

Sellers

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

29%

Top 20: 66%

Open market

61%

HAFILO11%
MIDLE10%
Bucherry5%
KEYDUACU4%
Liliaafar4%
DISCAO4%

heart pin demand & seasonality

Weekly Amazon search volume, last 104 weeks — -75.8% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 9.1×

Open Trend

Top heart pin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

heart pin44K/yr -60.3%1.4% conv.
heart pins31K/yr -58.7%1.8% conv.
heart brooch29K/yr -73.1%0.6% conv.
heart pins bulk8K/yr -59.8%1.2% conv.
heart brooches for women11K/yr -78.4%0.9% conv.
heart lapel pin6K/yr -51.2%1.5% conv.
red heart pin8K/yr -61.0%1.7% conv.
heart shaped pins4K/yr -49.9%0.8% conv.
heart brooch pin6K/yr -79.6%0.4% conv.
valentines pins10K/yr -96.3%0.0% conv.

All search terms

Top heart pin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HAFILO 12/25/50/100 Pieces Red Enamel Heart Shape ValentineS Day Brooch Lapel Pins For Women Clothes Heart Disease Awareness Pin Badge Bulk (12)

HAFILO$5.594.6★21 rev

12/ Pcs Red Realistic Anatomical Heart Enamel Lapel Pin Multi -Purpose cardiology pins

MIDLE$9.854.7★46 rev

30 pcs - Heart Decorative Pins Gold Cute Pins for Bulletin Board Office or Home (30Pcs-Gold)

KEYDUACU$5.944.6★357 rev

Liliaafar Heart Shaped Pins for Women Gifts Metal Hollow Brooches Small Dainty Lapel Pins DIY Accessories for Clothes Dress Hat Scarf Bag Pocket Cardigan Hijab Decor(Gold 50 Pcs)

Liliaafar$17.415.0★18 rev

12/25/50/100 pieces enamel red heart Valentines day Lapel pin Valentine Heart disease awareness brooch pins for clothes love badge gift bulk (25)

DISCAO$7.675.0★10 rev

Newest

by launch date

MEDFOLY Anatomical Red Enamel Heart Pin Cardiology Brooch Medical Badge for Cardiologists Heart Doctor Nurses Medicine Students

MEDFOLY$9.7761 rev

6mo ago

HAFILO 12/25/50/100 Pieces Red Enamel Heart Shape ValentineS Day Brooch Lapel Pins For Women Clothes Heart Disease Awareness Pin Badge Bulk (12)

HAFILO$5.5921 rev

8mo ago

12/25/50/100 pieces enamel red heart Valentines day Lapel pin Valentine Heart disease awareness brooch pins for clothes love badge gift bulk (25)

DISCAO$7.6710 rev

9mo ago

1.5 Anatomical Heart Soft Enamel Pin Anatomical Heart Sign Lapel Pins Brooches for Backpacks Jackets Hats Clothes Bags Teens Girls Boys Men

Zaroqui$6.334 rev

9mo ago

Liliaafar Heart Shaped Pins for Women Gifts Metal Hollow Brooches Small Dainty Lapel Pins DIY Accessories for Clothes Dress Hat Scarf Bag Pocket Cardigan Hijab Decor(Gold 50 Pcs)

Liliaafar$17.4118 rev

10mo ago

What reviews say buyers love and hate about heart pin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality”

Color12%

“the gold color is attractive”

Ease Of Use7%

“Easy to use”

Advertised Vs Actual Product6%

“Better than I expected”

Size-Overall6%

“they are a perfect size”

Value For Money6%

“great price”

Strength5%

“not flimsy”

Design-Overall5%

“Im so pleased with the quality of the design and the color”

Durability4%

“I recommend these- supper cute and durable”

Shape/Style3%

“It's the perfect blend of stylish and trendy, making it suitable for both daily wear and special occasions”

What buyers complain about

Size-Overall54%

“pin is small”

Advertised Vs Actual Product6%

“Not as Described”

Quality-Overall6%

“cheap”

Durability5%

“break easy”

Adhesion/Stickiness4%

“do not keep the pin in place or fall off immediately when attached”

Print Quality3%

“The issue is how well they covered the writing”

Design-Overall3%

“poorly made”

Weight Heavy3%

“Kind of bulky”

Value For Money3%

“Expensive”

Top return reasons

Size-Overall67%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Quality-Overall3%

Functionality-Overall2%

Color2%

Add-Ons/Attachments2%

Wrong Dimensions1%

Value For Money1%

Shape/Style1%

Common heart pin questions

Is heart pin profitable to sell on Amazon United States?: The niche generates $44K/yr across 57 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -75.8%. Flapen's verdict: Skip it (45/100).
How competitive is the heart pin niche?: 46 brands and 53 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in heart pin?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.9%.
When does demand for heart pin peak?: Demand peaks in Jan–Feb; the busiest month runs 9.1× the quietest.
What does it cost to enter the heart pin niche?: Listings span $5.34–$35.98; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 74 reviews — the moat a new listing must climb.