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Heart Pin

Fail

Demand is soft, at -75.8% this quarter, so Heart Pin is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$44K/yr205K searches / yr
90-day growth
-75.8%search demand this quarter
Competition
29%top-5 click share · 46 brands · 53 sellers

Flapen Score

Heart Pin against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Heart Pin is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Pin market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Pin 205K times last year and spent an estimated $44K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -75.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-75.8%
Conversion, latest week
1.9%
Market size, estimated
$44Ka year
Peak month
February9.1× the quietest month
Top search term
heart pin44K searches a year

02 · Price

A sale here is worth $11.33.

Listings sell for $11.33 on average, from $5.34 to $35.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $11.33 that is $0 to $1K a year per listing.

Average price
$11.33under the $15 to $100 sweet spot
Price range
$5.34–$35.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #14,775 within Brooches & Pins. It carries 74 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#14,775in Brooches & Pins
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
74per listing
Listings tracked
57

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Heart Pin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

53

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

29%

Top 20: 66%

Open market

61%

  • Brand 111%
  • Brand 210%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Heart Pin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 9.1×

Search terms

Top Heart Pin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart pin44K/yr
  • heart pins31K/yr
  • heart brooch29K/yr
  • heart pins bulk8K/yr
  • heart brooches for women11K/yr
  • heart lapel pin6K/yr
  • red heart pin8K/yr
  • heart shaped pins4K/yr
  • heart brooch pin6K/yr
  • valentines pins10K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Pin

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
54%of negative reviews mention “Size-Overall”
2.9%of orders come back
“pin is small”
A buyer, on “Size-Overall”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Heart Pin questions

Answered from the same tracked data.