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Heart Leggings

Fail

Demand is soft, at -96.5% this quarter, so Heart Leggings is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$9K/yr92K searches / yr
90-day growth
-96.5%search demand this quarter
Competition
42%top-5 click share · 18 brands · 26 sellers

Flapen Score

Heart Leggings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Heart Leggings is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Leggings market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Leggings 92K times last year and spent an estimated $9K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -96.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-96.5%
Conversion, latest week
0.6%
Market size, estimated
$9Ka year
Peak month
February98.6× the quietest month
Top search term
heart leggings17K searches a year

02 · Price

A sale here is worth $17.48.

Listings sell for $17.48 on average, from $6.87 to $36.84. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $17.48 that is $0 to $2K a year per listing.

Average price
$17.48inside the $15 to $100 sweet spot
Price range
$6.87–$36.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #5,648 within Leggings. It carries 1,539 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
85%
Out of stock, average day
19.1%
Average rank
#5,648in Leggings
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
1,539per listing
Listings tracked
27

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Heart Leggings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

26

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

42%

Top 20: 89%

Open market

37%

  • Brand 116%
  • Brand 215%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Heart Leggings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 98.6×

Search terms

Top Heart Leggings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart leggings17K/yr
  • heart leggings for women12K/yr
  • valentines day leggings8K/yr
  • valentines day leggings for women10K/yr
  • valentines leggings for women13K/yr
  • valentines leggings9K/yr
  • valentine leggings for women13K/yr
  • valentine leggings9K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Leggings

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
8.0%of orders come back
“Run large”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Heart Leggings questions

Answered from the same tracked data.