Heart Leggings
Skip itSoft demand (-96.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.48avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$6.87–$36.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,539.33avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.0%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 92K searches
Growth
Bad-96.5%90-day search growth — must beat 0% to launch
Is heart leggings profitable on Amazon?
According to Flapen's Amazon United States niche tracking, heart leggings is a $9K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
heart leggings market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $13K–$17K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #5,648
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 70%
- Out of stock
- 19.1%
- Avg brand age
- 32 months
- Avg seller age
- 183 days
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
26
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
42%
Top 20: 89%
Open market
37%
- Millennials In Motion16%
- Amazon Essentials15%
- EVERSWE11%
- Leg Avenue8%
- ToBeInStyle6%
- INNO MINT6%
heart leggings demand & seasonality
Weekly Amazon search volume, last 102 weeks — -96.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 98.6×
Top heart leggings search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- heart leggings17K/yr
- heart leggings for women12K/yr
- valentines day leggings8K/yr
- valentines day leggings for women10K/yr
- valentines leggings for women13K/yr
- valentines leggings9K/yr
- valentine leggings for women13K/yr
- valentine leggings9K/yr
Top heart leggings products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EVERSWE High Waist Fishnet Tights Thigh High Suspender Stockings (Allover Heart SM)
EVERSWE$6.874.5★4,746 rev
Millennials In Motion Heart Polka Dot Tights Patterned Cupid Sheer Stockings Valentines Tights Gothic Lolita Pastel Goth Fairycore Grunge Kawaii Cosplay Y2K Alt Pantyhose for Women
Millennials In Motion$10.344.2★513 rev
Leg Avenue Net Heart Tights for Women Patterned Fishnets with No Pinch Waistband and Heart Design White One Size
Leg Avenue$17.774.4★53 rev
ToBeInStyle Womens Valentine Opaque Pantyhose w/Large Hearts - Black w/Red Hearts - One Size
ToBeInStyle$17.624.3★261 rev
Amazon Essentials Womens Soft Leggings Grey Heather Large
Amazon Essentials$12.774.3★5,602 rev
Newest
by launch date
HeyNuts No Front Seam Leggings for Women High Waisted Seamless Workout Leggings Compression Tummy Control Buttery Soft Lounge Yoga Pants Full Length 28 Hibiscus Floral M(8/10)
HeyNuts$31.6542 rev
Athletic High Waisted Leggings for Women - Tummy Control Butt Shaping Squat Proof | Yoga Pants for Pilates Gym Workout
INNO MINT$25.2513 rev
Athletic High Waisted Leggings for Women - Tummy Control Butt Shaping Squat Proof | Yoga Pants for Pilates Gym Workout
INNO MINT$27.623 rev
Fleece Lined Heart Polka Dot Patterned Tights Thermal Warm Faux Translucent Dotted Cupid Fake Sheer Stockings Valentines Leggings Fairycore Kawaii Cosplay Thick Pantyhose for Women
Millennials In Motion$19.4428 rev
NUFIWI Women Sexy Sheer Patterned Tights Leggings Pantyhose Stockings Colorful Y2k Funky Tights Vintage 90s Streetwear Punk(Hearts Print One Size)
NUFIWI$12.8756 rev
Trending
90-day click momentum
Womens High Waist Leggings Heart Butt Yoga Trousers Jogging Bottoms Push Up Fitness Trousers Women Leggings (Red M)
uhnmki$10.850.0★
HeyNuts No Front Seam Leggings for Women High Waisted Seamless Workout Leggings Compression Tummy Control Buttery Soft Lounge Yoga Pants Full Length 28 Hibiscus Floral M(8/10)
HeyNuts$31.654.5★
Amazon Essentials Womens Soft Leggings Grey Heather Large
Amazon Essentials$12.774.3★
Athletic High Waisted Leggings for Women - Tummy Control Butt Shaping Squat Proof | Yoga Pants for Pilates Gym Workout
INNO MINT$27.623.6★
Amazon Essentials Womens Soft Leggings Black Large
Amazon Essentials$12.304.3★
What reviews say buyers love and hate about heart leggings
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit”
“So comfortable”
“feels buttery soft”
“worth it”
“Material was nice”
“These are actually cotton blend with good stretch”
“Super cute and stylish”
“As advertised”
“not too thick”
“I love the heart design on the butt”
What buyers complain about
“Run large”
“started to rip almost immediately”
“For the price that is insanely poor quality for tights”
“Picture doesnt show the weird stitching in the crotch that goes all the way to mid thigh”
“being see through is a deal breaker”
“sooo thin”
“Thin material”
“complete scam - dont waste your money”
“not flattering at all”
“also oddly short and narrow”
Top return reasons
Common heart leggings questions
- Is heart leggings profitable to sell on Amazon United States?
- The niche generates $9K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -96.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the heart leggings niche?
- 18 brands and 26 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in heart leggings?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 8.0% — above our launch gate.
- When does demand for heart leggings peak?
- Demand peaks in Jan–Feb; the busiest month runs 98.6× the quietest.
- What does it cost to enter the heart leggings niche?
- Listings span $6.87–$36.84; the average listing price is $17.48 (sweet spot $15–$100). The average incumbent carries 1,539 reviews — the moat a new listing must climb.