Heart Keychain
Skip itSoft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$46.15avg listing price — sweet spot $15–$100
Review moat
Great229.6avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.73–$103.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$213K$213K/yr · 443K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Is heart keychain profitable on Amazon?
According to Flapen's Amazon United States niche tracking, heart keychain is a $213K/yr Amazon United States market (443K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–May. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
heart keychain market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $277K–$369K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #7,858
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 37%
- Out of stock
- 3.9%
- Avg brand age
- 25 months
- Avg seller age
- 161 days
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
11
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
48%
Top 20: 87%
Open market
1%
- kate spade new york84%
- NICIFOAM6%
- CUFELMU3%
- Michael Kors2%
- SELOVO2%
- FEBD2%
- Open — no brand owns it (1 brand, 1%)
heart keychain demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.Peak months: Jan, Feb, May · busiest ÷ quietest = 5.0×
Top heart keychain search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kate spade bag charm60K/yr
- heart keychain76K/yr
- kate spade keychain60K/yr
- heart keychains52K/yr
- kate spade purse charm20K/yr
- heart bag charm31K/yr
- kate spade bag charms13K/yr
- kate spade charm13K/yr
- heart key chain19K/yr
- kate spade charms8K/yr
Top heart keychain products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
kate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder with Luxe Gold Ring Clip for Bags Luggage Keys and More
kate spade new york$33.324.8★899 rev
kate spade new york In The Garden Patent Leather Key Fob Pastry Pink Multi
kate spade new york$103.304.6★136 rev
kate spade new york Novelty Bag Charm
kate spade new york$87.344.6★136 rev
kate spade new york Enamel Spade Knott Bag Charm
kate spade new york$42.834.6★136 rev
kate spade new york AirTag Charm Keychain - Spade-Shaped AirTag Holder with Luxe Ring Clip for Bags Luggage Keys and More
kate spade new york$33.174.8★899 rev
Newest
by launch date
kate spade new york Charmed Other Dog Dangle Bag Charm
kate spade new york$53.240 rev
kate spade new york Enamel Spade Knott Bag Charm
kate spade new york$42.83136 rev
kate spade new york Spade Logo Flower Dangle Bag Charm
kate spade new york$42.57136 rev
kate spade new york Perfect Match Smooth Leather Matchbook Key Fob
kate spade new york$94.05136 rev
kate spade new york One In A Million Bunny Charm
kate spade new york$33.4657 rev
Trending
90-day click momentumkate spade new york Charmed Other Dog Dangle Bag Charm
kate spade new york$53.240.0★
kate spade new york Critters Mixed Material Stevie Hedgehog Bag Charm
kate spade new york$68.744.6★
kate spade new york Perfect Match Smooth Leather Matchbook Key Fob
kate spade new york$94.054.6★
kate spade new york Spade Logo Flower Dangle Bag Charm
kate spade new york$42.574.6★
kate spade new york One In A Million Mushroom Charm
kate spade new york$25.304.2★
What reviews say buyers love and hate about heart keychain
What buyers praise and complain about, mined from review topics.What buyers love
“The craftsmanship is excellent”
“fits the air tag perfectly”
“The color is gorgeous”
“its so cute, dainty and shiny”
“Classy and elegant for any occasion”
“the price was good”
“The necklace is a good weight”
“adds an extra touch of style”
“Simple and Lovely”
“The chain is a bright silver”
What buyers complain about
“Bigger than expected”
“Too expensive”
“Then the poof broke off leaving the rest of it on my keychain 2 weeks later”
“Broke within a few days”
“definitely not a high end build”
“While the image presented suggests the pendant is much larger, the reality is quite the opposite”
“along with the lack of clear material disclosure”
Top return reasons
Common heart keychain questions
- Is heart keychain profitable to sell on Amazon United States?
- The niche generates $213K/yr across 30 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the heart keychain niche?
- 7 brands and 11 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in heart keychain?
- Top complaints mined from reviews: Size-Overall, Value For Money, Chain/Key Quality. The return rate is 3.5%.
- When does demand for heart keychain peak?
- Demand peaks in Jan–Feb–May; the busiest month runs 5.0× the quietest.
- What does it cost to enter the heart keychain niche?
- Listings span $5.73–$103.30; the average listing price is $46.15 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.