Heart Keychain

Shoppers searched for this 443K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months

443K

Growth, 90 days vs prior 90

-35.2%

Conversion, latest week

1.0%

Market size, estimated

$213Ka year

Peak month

February5.0× the quietest month

Top search term

kate spade bag charm60K searches a year

Listings sell for $46.15 on average, from $5.73 to $103.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $46.15 that is $12K to $23K a year per listing.

Average price

$46.15inside the $15 to $100 sweet spot

Price range

$5.73–$103.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$12K–$23K

Returns

3.5%of orders · Amazon United States median 2.1%

37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #7,858 within Keyrings, Keychains & Charms. It carries 230 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

37%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#7,858in Keyrings, Keychains & Charms

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

230per listing

Listings tracked

30

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

25 months