Heart Hat
FailDemand is soft, at -93.4% this quarter, so Heart Hat is a Fail.
- Flapen Score
- 40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 4540
- Market size
- $9K/yr61K searches / yr
- 90-day growth
- -93.4%search demand this quarter
- Competition
- 30%top-5 click share · 32 brands · 65 sellers
Flapen Score
Heart Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Heart Hat is stronger. Inside it, weaker.
Market
The Heart Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Heart Hat 61K times last year and spent an estimated $9K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -93.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -93.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $9Ka year
- Peak month
- February41.2× the quietest month
- Top search term
- heart hat14K searches a year
02 · Price
A sale here is worth $15.56.
Listings sell for $15.56 on average, from $8.49 to $26.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.56 that is $0 to $2K a year per listing.
- Average price
- $15.56inside the $15 to $100 sweet spot
- Price range
- $8.49–$26.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 7.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #16,295 within Baseball Caps. It carries 440 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 84%
- Out of stock, average day
- 11.3%
- Average rank
- #16,295in Baseball Caps
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 440per listing
- Listings tracked
- 51
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Heart Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
65
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
30%
Top 20: 70%
Open market
41%
- Brand 114%
- Brand 212%
- Brand 311%
- Brand 48%
- Brand 58%
- Brand 65%
Demand
Heart Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 41.2×
Search terms
Top Heart Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heart hat14K/yr
- valentine hat10K/yr
- valentines day hat13K/yr
- valentines hat14K/yr
- valentines hats6K/yr
- valentines day hats4K/yr
Reviews and returns
What reviews say buyers love and hate about Heart Hat
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heart Hat questions
Answered from the same tracked data.









