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Heart Earrings

Maybe

Prices already span $4.43–$96.80, with room to position. But demand is soft, at -73.2% this quarter, so Heart Earrings is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$615K/yr1.6M searches / yr
90-day growth
-73.2%search demand this quarter
Competition
40%top-5 click share · 36 brands · 67 sellers

Flapen Score

Heart Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Heart Earrings is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Earrings 1.6M times last year and spent an estimated $615K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -73.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $615K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-73.2%
Conversion, latest week
2.3%
Market size, estimated
$615Ka year
Peak month
February20.3× the quietest month
Top search term
heart earrings531K searches a year

02 · Price

A sale here is worth $17.58.

Listings sell for $17.58 on average, from $4.43 to $96.80. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $17.58 that is $4K to $9K a year per listing.

Average price
$17.58inside the $15 to $100 sweet spot
Price range
$4.43–$96.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,470 within Earrings. It carries 1,174 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#1,470in Earrings
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,174per listing
Listings tracked
52

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Heart Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

$0$25K$49K$74K$98K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

67

Top-5 brand share

54%

Top 20: 88%

Top-5 click share

40%

Top 20: 73%

Open market

41%

  • GLOQUAT13%
  • Swarovski12%
  • MUYAN11%
  • PAVOI10%
  • ALEXCRAFT8%
  • LLWOM5%

Demand

Heart Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 20.3×

Search terms

Top Heart Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart earrings531K/yr
  • heart earrings for women290K/yr
  • gold heart earrings118K/yr
  • heart hoop earrings74K/yr
  • silver heart earrings67K/yr
  • heart stud earrings47K/yr
  • red heart earrings85K/yr
  • sterling silver heart earrings38K/yr
  • pink heart earrings52K/yr
  • heart shaped earrings31K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.06

that it would never fit right

Larger than expected

Smaller than expected

Durability12%−0.11

They broke the first time I attempted to wear it

they broke

one broke

Quality-Overall12%+0.85

Cheaply made

not well made

Poor quality

Color7%−0.07

These look white not even pink

Loses color

Beware if color change

Allergies6%−0.05

Gave me allergies

Im not sure what materials theyre made of because they made my piercing really itchy

changes color and not the best for those who are allergic to fake jewelry or metals

Love

Quality-Overall21%+0.85

Great earring, nice quality

Wonderful consistent quality with this brand

Awesome quality

Size-Overall14%−0.06

Right size as advertised

These are beautiful and fit well

Fit great easy to put on

Value For Money8%+0.69

GREAT PRICE

Good value for money

Great deal

Comfort-Overall7%+0.70

Cute and Comfy

Very comfortable for all day wear

Comfortable to wear

Color6%−0.07

the color is as expected

The color was most perfect and very bright

Color

Return

2.6% Return rate 78% Fixable by listing

Size-Overall54%████▇█

that it would never fit right

Larger than expected

Smaller than expected

Advertised Vs Actual Product9%▇▆▆▇█▇
Quality-Overall6%▇▅█▃▇▄

Cheaply made

not well made

Poor quality

Defective Material/Parts4%▄▆▅▆█▄
Color4%▇█▆▅▆▇

These look white not even pink

Loses color

Beware if color change

FAQ

Common Heart Earrings questions

Answered from the same tracked data.