Heart Earrings
Worth a lookShows sweet-spot pricing room ($4.43–$96.80), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Price range
Great$4.43–$96.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great$17.58avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Market size
Good$615K$615K/yr · 1.6M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,174.13avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-73.2%90-day search growth — must beat 0% to launch
Is heart earrings profitable on Amazon?
According to Flapen's Amazon United States niche tracking, heart earrings is a $615K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
heart earrings market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $527K–$703K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #1,470
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 1.5%
- Avg brand age
- 31 months
- Avg seller age
- 180 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
67
Top-5 brand share
54%
Top 20: 88%
Top-5 click share
40%
Top 20: 73%
Open market
41%
- GLOQUAT13%
- Swarovski12%
- MUYAN11%
- PAVOI10%
- ALEXCRAFT8%
- LLWOM5%
heart earrings demand & seasonality
Weekly Amazon search volume, last 104 weeks — -73.2% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 20.3×
Top heart earrings search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- heart earrings531K/yr
- heart earrings for women290K/yr
- gold heart earrings118K/yr
- heart hoop earrings74K/yr
- silver heart earrings67K/yr
- heart stud earrings47K/yr
- red heart earrings85K/yr
- sterling silver heart earrings38K/yr
- pink heart earrings52K/yr
- heart shaped earrings31K/yr
Top heart earrings products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GLOQUAT 14K Gold Plated Heart Hoop Earrings for Women Fashion Large Dangle Earring Heart Shaped Hoop Earrings Thin Hoops Lightweight and Hypoallergenic Trendy Valenties Gift for Girlfriend Lover 50mm
GLOQUAT$12.394.5★1,857 rev
MUYAN Gold Heart Stud Earrings for Women Small Love Heart Dainty Earrings Fashion Jewelry
MUYAN$12.374.6★184 rev
Swarovski Lifelong Heart Drop Pierced Earrings for Women Set of White Crystal Heart Design Earrings with Rose-Gold Tone Plating
Swarovski$60.674.7★1,457 rev
Ariana Grande Pierced Stud Crystal Earrings in Rhodium Finish - Part of the Ariana Grande x Swarovski Capsule Collection
Swarovski$96.804.6★50 rev
PAVOI Rhodium Plated 925 Sterling Silver Earrings - Dainty Open Heart Studs - Gold Stud Earrings for Women - Valentines Day Jewelry Gifts for Women
PAVOI$12.814.5★5,993 rev
Newest
by launch date
kate spade new york Yours Truly Pave Heart Studs
kate spade new york$35.4688 rev
Silver Stud Earrings for Women Small Love Heart Shaped Dainty Cute Hypoallergenic Earrings Fashion Jewelry Birthday Gifts
SKXMY$5.515 rev
Silver Heart Dangle Earrings for Women Trendy Openwork Silver Heart Drop
ALEXCRAFT$9.90502 rev
OOOPEL Silver Large Heart Hoop Earrings for Women Big 3D Laser-Cut Love Hoop Hypoallergenic S925 Sterling Silver Hearts Earrings Thin Minimalist Ligheweight Heart Shaped Hoops
OOOPEL$11.02118 rev
Gold Huggie Earrings for Women 14k Gold Plated Heart Hoop Earrings Hypoallergenic Lightweight Hoops Gifts
LLWOM$12.49149 rev
Trending
90-day click momentumkate spade new york Yours Truly Pave Heart Studs
kate spade new york$35.464.2★
Ariana Grande Pierced Stud Crystal Earrings in Rhodium Finish - Part of the Ariana Grande x Swarovski Capsule Collection
Swarovski$96.804.6★
Swarovski Lifelong Heart Drop Pierced Earrings for Women Set of White Crystal Heart Design Earrings with Rose-Gold Tone Plating
Swarovski$60.674.7★
Initial Heart Earrings for Girls - Sterling Silver Heart Initial Stud Earrings for Little Girls Kids Baby Earrings Non Tarnish Hypoallergenic Earrings for Teen Girls Gifts Jewelry Sterling Silver Earring Post
BRIJEWLIC$14.254.6★
Silver Stud Earrings for Women Small Love Heart Shaped Dainty Cute Hypoallergenic Earrings Fashion Jewelry Birthday Gifts
SKXMY$5.513.6★
What reviews say buyers love and hate about heart earrings
What buyers praise and complain about, mined from review topics.What buyers love
“Great earring, nice quality”
“Right size as advertised”
“GREAT PRICE”
“Cute and Comfy”
“the color is as expected”
“Love these light weight beautiful earrings”
“As advertised”
“very classy”
“A gift for a friend”
“Very shiny”
What buyers complain about
“that it would never fit right”
“They broke the first time I attempted to wear it”
“Cheaply made”
“These look white not even pink”
“Gave me allergies”
“The closure is impossible to use”
“not worth it”
“not totally sterling silver”
“very heavy and really inflamed my ear holes”
“The clasp is kind of a pain to close”
Top return reasons
Common heart earrings questions
- Is heart earrings profitable to sell on Amazon United States?
- The niche generates $615K/yr across 52 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -73.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the heart earrings niche?
- 36 brands and 67 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in heart earrings?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.6%.
- When does demand for heart earrings peak?
- Demand peaks in Jan–Feb; the busiest month runs 20.3× the quietest.
- What does it cost to enter the heart earrings niche?
- Listings span $4.43–$96.80; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 1,174 reviews — the moat a new listing must climb.