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Heart Croc Charms

Fail

Shoppers spend an estimated $12K a year here, so Heart Croc Charms is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$12K/yr75K searches / yr
90-day growth
+17.4%search demand this quarter
Competition
32%top-5 click share · 35 brands · 125 sellers

Flapen Score

Heart Croc Charms against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Heart Croc Charms is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Croc Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Croc Charms 75K times last year and spent an estimated $12K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+17.4%
Conversion, latest week
2.1%
Market size, estimated
$12Ka year
Peak month
August1.7× the quietest month
Top search term
heart croc charms9K searches a year

02 · Price

A sale here is worth $7.45.

Listings sell for $7.45 on average, from $3.68 to $18.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $7.45 that is $0 to $745 a year per listing.

Average price
$7.45under the $15 to $100 sweet spot
Price range
$3.68–$18.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$745
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #564 within Shoe, Jewelry & Watch Accessories. It carries 4,672 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
98%
Out of stock, average day
10.5%
Average rank
#564in Shoe, Jewelry & Watch Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,672per listing
Listings tracked
80

04 · Newcomers

5 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
5Amazon's first-year sales bar
Average brand age
24 months

Products

Top Heart Croc Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

125

Top-5 brand share

80%

Top 20: 94%

Top-5 click share

32%

Top 20: 62%

Open market

19%

  • Brand 169%
  • Brand 25%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%

Demand

Heart Croc Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Heart Croc Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart croc charms9K/yr
  • single jibbitz for crocs5K/yr
  • light up jibbitz for crocs7K/yr
  • book croc charms7K/yr
  • yellow croc charms5K/yr
  • light up jibbitz5K/yr
  • mom jibbitz3K/yr
  • heart jibbitz4K/yr
  • heart jibbitz for crocs4K/yr
  • crocs jewels4K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Croc Charms

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Durability”
1.2%of orders come back
“broke soooo easily”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Heart Croc Charms questions

Answered from the same tracked data.