Heart Choker

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.

Searches, last 12 months

318K

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

5.7%

Market size, estimated

$266Ka year

Peak month

October2.3× the quietest month

Top search term

tattoo choker93K searches a year

Listings sell for $14.58 on average, from $5.19 to $185.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.58 that is $1K to $4K a year per listing.

Average price

$14.58under the $15 to $100 sweet spot

Price range

$5.19–$185.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

4.3%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #1,926 within Chokers. It carries 1,284 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#1,926in Chokers

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,284per listing

Listings tracked

49

16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

6Amazon's first-year sales bar

Average brand age

34 months