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Heart Bracelet

Fail

Demand is soft, at -48.1% this quarter, so Heart Bracelet is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$193K/yr383K searches / yr
90-day growth
-48.1%search demand this quarter
Competition
46%top-5 click share · 30 brands · 45 sellers

Flapen Score

Heart Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Heart Bracelet is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Bracelet 383K times last year and spent an estimated $193K. The top 5 brands take 54% of clicks. Demand peaks in Feb–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months
383K
Growth, 90 days vs prior 90
-48.1%
Conversion, latest week
1.7%
Market size, estimated
$193Ka year
Peak month
February3.9× the quietest month
Top search term
heart bracelet133K searches a year

02 · Price

A sale here is worth $29.93.

Listings sell for $29.93 on average, from $5.16 to $112.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $29.93 that is $0 to $3K a year per listing.

Average price
$29.93inside the $15 to $100 sweet spot
Price range
$5.16–$112.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #434 within Bracelets. It carries 944 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#434in Bracelets
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
944per listing
Listings tracked
40

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Heart Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

45

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

46%

Top 20: 78%

Open market

42%

  • Brand 129%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Heart Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Heart Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart bracelet133K/yr
  • heart bracelets for women82K/yr
  • gold heart bracelet30K/yr
  • silver heart bracelet22K/yr
  • heart charm bracelet23K/yr
  • sterling silver heart bracelet19K/yr
  • heart bracelets14K/yr
  • gold heart bracelets for women10K/yr
  • heart bracelet silver5K/yr
  • heart bracelet for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Bracelet

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Extra small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heart Bracelet questions

Answered from the same tracked data.