Headbands for Women
FailPrices span $6.01–$13.67, mostly outside the sweet spot, so Headbands for Women is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $7.6M/yr23.2M searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 94%top-5 click share · 6 brands · 11 sellers
Flapen Score
Headbands for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Headbands for Women is stronger. Inside it, weaker.
Market
The Headbands for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Headbands for Women 23.2M times last year and spent an estimated $7.6M. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 23.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.6M a year.
- Searches, last 12 months
- 23.2M
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $7.6Ma year
- Peak month
- December1.3× the quietest month
- Top search term
- headbands for women6.4M searches a year
02 · Price
A sale here is worth $9.11.
Listings sell for $9.11 on average, from $6.01 to $13.67. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 40,000 to 50,000 of them. At $9.11 that is $364K to $456K a year per listing.
- Average price
- $9.11under the $15 to $100 sweet spot
- Price range
- $6.01–$13.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $364K–$456K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Sport Headbands. It carries 3,127 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Sport Headbands
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 3,127per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Headbands for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
11
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Brand 153%
- Brand 226%
- Brand 312%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Headbands for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Headbands for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- headbands for women6.4M/yr
- headbands3.8M/yr
- headband2.8M/yr
- head bands1.9M/yr
- hair bands959K/yr
- head bands for womens hair1.0M/yr
- hair bands for womens hair663K/yr
- wide headbands for women558K/yr
- womens headbands628K/yr
- head band528K/yr
Reviews and returns
What reviews say buyers love and hate about Headbands for Women
We read the reviews and the return reasons for every product selling here.
“Broke immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Headbands for Women questions
Answered from the same tracked data.