Head Wraps for Black Women
FailDemand is soft, at -17.7% this quarter, so Head Wraps for Black Women is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $167K/yr763K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 43%top-5 click share · 28 brands · 35 sellers
Flapen Score
Head Wraps for Black Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Head Wraps for Black Women is stronger. Inside it, weaker.
Market
The Head Wraps for Black Women market on Amazon at a glance
Shoppers on Amazon United States searched for Head Wraps for Black Women 763K times last year and spent an estimated $167K. The top 5 brands take 58% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 763K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.
- Searches, last 12 months
- 763K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $167Ka year
- Peak month
- February2.9× the quietest month
- Top search term
- head wraps for black women150K searches a year
02 · Price
A sale here is worth $13.89.
Listings sell for $13.89 on average, from $4.09 to $30.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.89 that is $3K to $7K a year per listing.
- Average price
- $13.89under the $15 to $100 sweet spot
- Price range
- $4.09–$30.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,486 within Skullies & Beanies. It carries 3,198 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,486in Skullies & Beanies
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 3,198per listing
- Listings tracked
- 43
04 · Newcomers
6 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Head Wraps for Black Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
35
Top-5 brand share
58%
Top 20: 93%
Top-5 click share
43%
Top 20: 75%
Open market
37%
- Brand 126%
- Brand 212%
- Brand 310%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Head Wraps for Black Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.9×
Search terms
Top Head Wraps for Black Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- head wraps for black women150K/yr
- headwraps for black women92K/yr
- head scarf for cancer patients women54K/yr
- pretied head scarf for women43K/yr
- turbantes para mujer48K/yr
- hair wraps for black women96K/yr
- scarves for cancer patients women31K/yr
- pre tied head scarf for women29K/yr
- turban head wraps for women39K/yr
- head covers for women32K/yr
Reviews and returns
What reviews say buyers love and hate about Head Wraps for Black Women
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Head Wraps for Black Women questions
Answered from the same tracked data.