Head Sock
FailShoppers spend an estimated $40K a year here, so Head Sock is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $40K/yr51K searches / yr
- 90-day growth
- -23.2%search demand this quarter
- Competition
- 59%top-5 click share · 20 brands · 44 sellers
Flapen Score
Head Sock against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Head Sock is stronger. Inside it, weaker.
Market
The Head Sock market on Amazon at a glance
Shoppers on Amazon United States searched for Head Sock 51K times last year and spent an estimated $40K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -23.2%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $40Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- head sock23K searches a year
02 · Price
A sale here is worth $23.85.
Listings sell for $23.85 on average, from $6.08 to $161.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $23.85 that is $0 to $2K a year per listing.
- Average price
- $23.85inside the $15 to $100 sweet spot
- Price range
- $6.08–$161.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #524 within Balaclavas. It carries 4,932 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 90%
- Out of stock, average day
- 2.8%
- Average rank
- #524in Balaclavas
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 4,932per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Head Sock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
44
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
59%
Top 20: 90%
Open market
27%
- Brand 124%
- Brand 215%
- Brand 314%
- Brand 410%
- Brand 56%
- Brand 65%
Demand
Head Sock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Head Sock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- head sock23K/yr
- head socks for men13K/yr
- head socks8K/yr
- headsock4K/yr
- painters head sock4K/yr
Reviews and returns
What reviews say buyers love and hate about Head Sock
We read the reviews and the return reasons for every product selling here.
“Size is too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Head Sock questions
Answered from the same tracked data.