Head Scarf for Women

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $469K a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+43.1%

Conversion, latest week

2.0%

Market size, estimated

$469Ka year

Peak month

July2.5× the quietest month

Top search term

hair scarf649K searches a year

Listings sell for $9.27 on average, from $4.09 to $20.06. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $9.27 that is $14K to $19K a year per listing.

Average price

$9.27under the $15 to $100 sweet spot

Price range

$4.09–$20.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,500–2,000

Revenue per listing a year

$14K–$19K

Returns

3.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #88 within Scarves & Wraps. It carries 3,023 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#88in Scarves & Wraps

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

3,023per listing

Listings tracked

33

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

38 months