Hazbin Hotel Plush
Skip itSoft demand (-48.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible52.09avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$27.07avg listing price — sweet spot $15–$100
Price range
Incredible$18.57–$55.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 92K searches
Growth
Bad-48.5%90-day search growth — must beat 0% to launch
Is hazbin hotel plush profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hazbin hotel plush is a $8K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hazbin hotel plush market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $14K–$20K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #117,696
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 63%
- Out of stock
- 8.9%
- Avg brand age
- 33 months
- Avg seller age
- 169 days
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
15
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
11%
- Pisorex25%
- Eclaty25%
- Yazkimo22%
- Byvitoy7%
- Hot Topic5%
- POHADON4%
- Open — no brand owns it (7 brands, 11%)
hazbin hotel plush demand & seasonality
Weekly Amazon search volume, last 104 weeks — -48.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.9×
Top hazbin hotel plush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hazbin hotel hoodie49K/yr
- hazbin hotel clothes7K/yr
- alastor hoodie8K/yr
- hazbin hotel jacket7K/yr
- hazbin hotel hoodies10K/yr
- hazbin hotel sweatshirt5K/yr
- hazbin hotel sweater6K/yr
Top hazbin hotel plush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eclaty Alastor Hoodie Costume Cosplay Sweatshirt Sweater Hooded (Black 1 L)
Eclaty$32.254.3★73 rev
Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Black Small)
Pisorex$18.853.8★5 rev
Eclaty Alastor Hoodie Costume Cosplay Sweatshirt Sweater (Black 1 L)
Eclaty$32.084.5★105 rev
Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Red Small)
Pisorex$18.873.8★5 rev
Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Black Medium)
Pisorex$19.453.8★5 rev
Newest
by launch date
Yazkimo Unisex Adult Anime Cosplay Hoodies 2D Printing Hooded Sweatshirt Zipper Jacket Coat Hotel Black Casual Sweater (US Alpha X-Small Regular Regular Black Zipper 1)
Yazkimo$26.836 rev
Yazkimo Unisex Adult Anime Cosplay Hoodies 2D Printing Hooded Sweatshirt Zipper Jacket Coat Hotel Black Casual Sweater (US Alpha Medium Regular Regular Black Zipper 4)
Yazkimo$26.956 rev
Yazkimo Unisex Adult Anime Cosplay Hoodies 2D Printing Hooded Sweatshirt Zipper Jacket Coat Hotel Black Casual Sweater (US Alpha Large Regular Regular Black Zipper 3)
Yazkimo$26.846 rev
Yazkimo Unisex Adult Anime Cosplay Hoodies 2D Printing Hooded Sweatshirt Zipper Jacket Coat Hotel Black Casual Sweater (US Alpha Small Regular Regular Black Zipper 7)
Yazkimo$26.986 rev
Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Black Small)
Pisorex$18.855 rev
Trending
90-day click momentumPisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Black Small)
Pisorex$18.853.8★
Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Pink Medium)
Pisorex$18.773.8★
Hot Topic Hazbin Hotel Lucifer Take That Depression Hoodie BLACK Large
Hot Topic$44.240.0★
Pisorex Unisex Alastor Hoodie Pullovers Cosplay Costume 3D Printed Hooded Sweatshirt with Kangaroo Pocket (Red Small)
Pisorex$18.873.8★
Yazkimo Unisex Adult Anime Cosplay Hoodies 2D Printing Hooded Sweatshirt Zipper Jacket Coat Hotel Black Casual Sweater (US Alpha X-Small Regular Regular Black Zipper 1)
Yazkimo$26.833.2★
What reviews say buyers love and hate about hazbin hotel plush
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome gift”
“Perfect fit”
“Was as described”
“Great value”
“Great Quality”
“Comfortable and fits perfectly fine”
“its true to size if you don't raise your arms”
“Nice light to medium weight hoodie colorful good sized”
What buyers complain about
“My fault for not checking the size chart, I guess”
“Is a little thin”
Top return reasons
Common hazbin hotel plush questions
- Is hazbin hotel plush profitable to sell on Amazon United States?
- The niche generates $8K/yr across 35 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -48.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the hazbin hotel plush niche?
- 13 brands and 15 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in hazbin hotel plush?
- Top complaints mined from reviews: Size-Overall, Thickness. The return rate is 4.0%.
- When does demand for hazbin hotel plush peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.9× the quietest.
- What does it cost to enter the hazbin hotel plush niche?
- Listings span $18.57–$55.66; the average listing price is $27.07 (sweet spot $15–$100). The average incumbent carries 52 reviews — the moat a new listing must climb.