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Hayvenhurst

Fail

Shoppers spend an estimated $48K a year here, so Hayvenhurst is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$48K/yr45K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
74%top-5 click share · 11 brands · 18 sellers

Flapen Score

Hayvenhurst against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hayvenhurst is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hayvenhurst market on Amazon at a glance

Shoppers on Amazon United States searched for Hayvenhurst 45K times last year and spent an estimated $48K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
5.1%
Market size, estimated
$48Ka year
Peak month
December3.2× the quietest month
Top search term
carbon fiber money clip16K searches a year

02 · Price

A sale here is worth $20.65.

Listings sell for $20.65 on average, from $8.08 to $37.33. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $20.65 that is $5K to $10K a year per listing.

Average price
$20.65inside the $15 to $100 sweet spot
Price range
$8.08–$37.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Wallets, Card Cases & Money Organizers. It carries 7,042 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Wallets, Card Cases & Money Organizers
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
7,042per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hayvenhurst products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

18

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

16%

  • Brand 138%
  • Brand 221%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 16%)

Demand

Hayvenhurst search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Hayvenhurst search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carbon fiber money clip16K/yr
  • hayvenhurst wallet for men12K/yr
  • hayvenhurst wallet10K/yr
  • havenhurst wallet for men5K/yr
  • carbon fiber cash clip2K/yr
  • carbon fiber money clips2K/yr

Reviews and returns

What reviews say buyers love and hate about Hayvenhurst

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
4.0%of orders come back
“Falling apart”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hayvenhurst questions

Answered from the same tracked data.