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Hawk Tuah Hat

Fail

Shoppers spend an estimated $0 a year here, so Hawk Tuah Hat is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$0/yr3K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
38%top-5 click share · 14 brands · 15 sellers

Flapen Score

Hawk Tuah Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hawk Tuah Hat is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hawk Tuah Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Hawk Tuah Hat 3K times last year and spent an estimated $0. The top 5 brands take 72% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
August8.3× the quietest month
Top search term
hawk hat2K searches a year

02 · Price

A sale here is worth $20.30.

Listings sell for $20.30 on average, from $7.96 to $39.55. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $20.30 that is $0 to $2K a year per listing.

Average price
$20.30inside the $15 to $100 sweet spot
Price range
$7.96–$39.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #32,539 within Baseball Caps. It carries 9 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
30%
Out of stock, average day
18.5%
Average rank
#32,539in Baseball Caps
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
9per listing
Listings tracked
23

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hawk Tuah Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

15

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

38%

Top 20: 94%

Open market

24%

  • Brand 128%
  • Brand 226%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Hawk Tuah Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 8.3×

Search terms

Top Hawk Tuah Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hawk hat2K/yr
  • hawk tuah hat569/yr
  • hawk tush hat700/yr
  • hawk tuah hats34/yr

Reviews and returns

What reviews say buyers love and hate about Hawk Tuah Hat

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Advertised Vs Actual Product”
50%of negative reviews mention “Smell”
7.5%of orders come back
“Did has a plastic smell to it”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Hawk Tuah Hat questions

Answered from the same tracked data.