Is hawaiian shorts for men profitable to sell on Amazon United States?

The niche generates $33K/yr across 100 tracked products. 6 of 25 products launched in the last 360 days are still selling. 90-day search growth is +36.9%. Flapen's verdict: Skip it (47/100).

How competitive is the hawaiian shorts for men niche?

32 brands and 47 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in hawaiian shorts for men?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 6.0% — above our launch gate.

What does it cost to enter the hawaiian shorts for men niche?

Listings span $9.48–$46.53; the average listing price is $20.22 (sweet spot $15–$100). The average incumbent carries 4,288 reviews — the moat a new listing must climb.

Hawaiian Shorts for Men

Skip it

A small market ($33K/yr) — this niche doesn't clear our bar today.

Competition

Great26%

top-5 click share — an open shelf

Avg price

Great$20.22

avg listing price — sweet spot $15–$100

Price range

Great$9.48–$46.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+36.9%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,288.25

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$33K

$33K/yr · 236K searches

Signals High Returns

Is hawaiian shorts for men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hawaiian shorts for men is a $33K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 47/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

hawaiian shorts for men market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $30K–$40K; units × avg price
Conversion rate: 0.7%
Avg BSR: #84
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 1.1%
Avg brand age: 33 months
Avg seller age: 163 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

Top-5 brand share

73%

Top 20: 93%

Top-5 click share

26%

Top 20: 49%

Open market

25%

JMIERR32%
COOFANDY18%
Comdecevis12%
BRAPRO8%
Lzzidou4%
FT FENTENG2%

Top hawaiian shorts for men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

jmierr mens shorts30K/yr +79.5%0.5% conv.
hawaiian shorts for men29K/yr +67.1%0.3% conv.
mens vacation shorts29K/yr +1.1%0.5% conv.
jmierr mens pants30K/yr -5.3%0.3% conv.
hawaiian shorts16K/yr +94.4%0.1% conv.
mens hawaiian shorts12K/yr +55.7%0.1% conv.
vacation shorts men14K/yr +3.6%0.6% conv.
boat shorts6K/yr +142.0%0.0% conv.
boat shorts men6K/yr +72.3%0.3% conv.
cruise shorts for men9K/yr +0.2%0.2% conv.

All search terms

Top hawaiian shorts for men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Comdecevis Mens Casual Linen Shorts Elastic Waist Drawstring Summer Beach Shorts Flamingo Medium

Comdecevis$17.534.5★2,226 rev

COOFANDY Mens Casual Linen Shorts Elastic Waist Drawstring Loose Fit Summer Beach Vacation Shorts with Pockets Khaki Large

COOFANDY$16.134.2★1,023 rev

JMIERR Mens Summer Casual Cotton Twill Chino Khaki Shorts L

JMIERR$15.034.4★9,366 rev

COOFANDY Mens Hawaiian Beach Shorts Elastic Waist Drawstring Lightweight Summer Casual Shorts with Pocket

COOFANDY$12.664.4★367 rev

Mens Hawaiian Shorts Tropical Beach Pants Floral Trousers Swim Trunks Summer Drawstring Pocket Elastic Waist Blue M

BRAPRO$14.164.3★56 rev

Newest

by launch date

Mens Hawaiian Shorts Tropical Beach Pants Floral Trousers Swim Trunks Summer Drawstring Pocket Elastic Waist Blue M

BRAPRO$14.1656 rev

5mo ago

Mens Hawaiian Shorts Tropical Beach Pants Floral Trousers Swim Trunks Summer Drawstring Pocket Elastic Waist Black L

BRAPRO$13.8956 rev

5mo ago

LINENNMAIN Mens Cotton Linen Shorts Casual Elastic Waist Drawstring Summer Beach Vacation Shorts with Pockets White

LINENNMAIN$20.9878 rev

6mo ago

Sailwind Mens Striped Casual 7 Shorts Summer Beach Elastic Waist Drawstring Shorts with Pockets White

Sailwind$18.6054 rev

7mo ago

COOFANDY Mens Casual Shorts 9 Elastic Waist Drawstring Beach Shorts with Pockets - Deep Blue Large

COOFANDY$15.41415 rev

7mo ago

What reviews say buyers love and hate about hawaiian shorts for men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“Not too tight”

Comfort-Overall18%

“Super comfortable”

Quality-Overall12%

“Quality is ok for vacation”

Value For Money6%

“Best value”

Material Quality4%

“Great and soft material”

Color4%

“Vibrant color”

Advertised Vs Actual Product3%

“As advertised”

Weight Light2%

“I bought this for my husbands and FT FENTENG swim trunks are lightweight”

Pockets/Compartments2%

“Nice pockets”

Shape/Style2%

“Very stylish and comfortable”

What buyers complain about

Size-Overall22%

“To long”

Material Quality8%

“TERRIBLE MATERIAL”

Quality-Overall6%

“Not well made”

Color5%

“they are white”

Transparency4%

“Khaki is too transparent”

Durability3%

“they really did not last long”

Pockets/Compartments2%

“Don't expect anything to stay in your pockets”

Thickness2%

“Too bulky and thick returning”

Length2%

“the length of the shorts are really short”

Advertised Vs Actual Product2%

“False Advertising”

Top return reasons

Size-Overall51%

Waist Fit11%

Length10%

Material Quality5%

Thigh Fit3%

Inseam Fit3%

Hip Fit3%

Color3%