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Hawaiian Shorts for Men

Fail

Shoppers spend an estimated $33K a year here, so Hawaiian Shorts for Men is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$33K/yr236K searches / yr
90-day growth
+36.9%search demand this quarter
Competition
26%top-5 click share · 32 brands · 47 sellers

Flapen Score

Hawaiian Shorts for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hawaiian Shorts for Men is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hawaiian Shorts for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Hawaiian Shorts for Men 236K times last year and spent an estimated $33K. The top 5 brands take 73% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
+36.9%
Conversion, latest week
0.7%
Market size, estimated
$33Ka year
Top search term
jmierr mens shorts30K searches a year

02 · Price

A sale here is worth $20.22.

Listings sell for $20.22 on average, from $9.48 to $46.53. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.22 that is $0 to $2K a year per listing.

Average price
$20.22inside the $15 to $100 sweet spot
Price range
$9.48–$46.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #84 within Shorts. It carries 4,288 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#84in Shorts
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
4,288per listing
Listings tracked
100

04 · Newcomers

6 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Hawaiian Shorts for Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

$0$659$1K$2K$3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

47

Est. top-5 brand share

73%

Top 20: 93%

Est. top-5 click share

26%

Top 20: 49%

Open market

25%

  • JMIERR32%
  • COOFANDY18%
  • Comdecevis12%
  • BRAPRO8%
  • Lzzidou4%
  • FT FENTENG2%

Search terms

Top Hawaiian Shorts for Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jmierr mens shorts30K/yr
  • hawaiian shorts for men29K/yr
  • mens vacation shorts29K/yr
  • jmierr mens pants30K/yr
  • hawaiian shorts16K/yr
  • mens hawaiian shorts12K/yr
  • vacation shorts men14K/yr
  • boat shorts6K/yr
  • boat shorts men6K/yr
  • cruise shorts for men9K/yr

Reviews and returns

What reviews say buyers love and hate about Hawaiian Shorts for Men

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
6.0%of orders come back
“To long”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hawaiian Shorts for Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data