Is hawaiian shirts for women profitable to sell on Amazon United States?

The niche generates $343K/yr across 35 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +112.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the hawaiian shirts for women niche?

17 brands and 19 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in hawaiian shirts for women?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 10.8% — above our launch gate.

When does demand for hawaiian shirts for women peak?

Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 3.3× the quietest.

What does it cost to enter the hawaiian shirts for women niche?

Listings span $7.36–$18.84; the average listing price is $13.14 (sweet spot $15–$100). The average incumbent carries 3,786 reviews — the moat a new listing must climb.

Hawaiian Shirts for Women

Worth a look

Shows demand growing +112.1% this quarter, but high returns (10.8%) keeps it on the watch list.

Growth

Incredible+112.1%

90-day search growth — must beat 0% to launch

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.14

avg listing price — sweet spot $15–$100

Market size

Good$343K

$343K/yr · 2.8M searches

Price range

Okay$7.36–$18.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,785.71

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.8%

return rate — above 5% kills the launch gate

Signals Trending High Returns

Is hawaiian shirts for women profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hawaiian shirts for women is a $343K/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hawaiian shirts for women market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $329K–$394K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,185
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.2%
Avg brand age: 32 months
Avg seller age: 177 days

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

48%

Top 20: 82%

Open market

30%

CHICGAL26%
Mizvsitrd12%
LOMON11%
MYHALF9%
Zeagoo6%
OJLPHH5%

hawaiian shirts for women demand & seasonality

Weekly Amazon search volume, last 104 weeks — +112.1% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.3×

Open Trend

Top hawaiian shirts for women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hawaiian shirts for women1.4M/yr +118.0%0.6% conv.
womens hawaiian shirt324K/yr +104.3%0.7% conv.
hawaiian shirt for women156K/yr +118.5%0.6% conv.
tropical shirts for women142K/yr +118.9%0.3% conv.
hawaiian shirt women89K/yr +147.8%0.7% conv.
hawaiian tops for women73K/yr +136.1%0.2% conv.
tropical tops for women83K/yr +69.4%0.0% conv.
womens hawaiian shirts86K/yr +92.3%0.5% conv.
women hawaiian shirt55K/yr +123.2%0.5% conv.
hawaii shirts for women38K/yr +105.4%0.4% conv.

All search terms

Top hawaiian shirts for women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Women Hawaiian Shirt Button Down Summer Tops Beach Cool Short Sleeve V Neck Blouse(Pink Blue Floral L)

CHICGAL$11.574.4★558 rev

Hawaiian Shirts for Women Summer Tropical Shirts Womens Floral Tops Beach Button Up Shirts for Women Luau Outfits Hawaii Short Sleeve Blouses for Ladies Aloha Shirt for Party Flower Red Large

Mizvsitrd$14.734.5★1,059 rev

MYHALF Women Hawaiian Shirt Soft Cool Summer Hawaii Shirts Floral Tropic Print V Neck T-Shirt Short Sleeve Button Up Tops

MYHALF$17.424.5★2,493 rev

LOMON Womens Hawaiian Button Up Shirts Tropical Hawaii Cool Beachy Tops Printed Short Sleeve Blouses Blue Floral M

LOMON$11.354.5★860 rev

Women Hawaiian Shirt Quick Dry Breathable Soft Cool Summer Hawaii Shirts Floral Tropic Print V Neck Travel T-Shirt

YOGINGO$10.664.4★92 rev

Newest

by launch date

NQIQO Beach Shirts for Women Summer Hawaiian Outfits Short Sleeve Button Down Tropical Clothes S

NQIQO$11.69102 rev

7mo ago

Zeagoo Hawaiian Shirts for Women V Neck Basic Rolled Short Sleeve Tops Tees Shirts Summer Fashion Blue Floral S

Zeagoo$11.214,050 rev

8mo ago

Zeagoo Womens Button Down Shirt Short Sleeve Top Summer Floral Beach Blouse Tropical Hawaiian Outfits Red White M

Zeagoo$13.50420 rev

9mo ago

SOLY HUX Womens Hawaiian Beach T Shirts Tropical Graphic Tess Short Sleeve Tops Vacation Clothes White Graphic Medium

SOLY HUX$18.1843 rev

10mo ago

Women Hawaiian Shirt Quick Dry Breathable Soft Cool Summer Hawaii Shirts Floral Tropic Print V Neck Travel T-Shirt

YOGINGO$10.6692 rev

1y ago

What reviews say buyers love and hate about hawaiian shirts for women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Fits as described”

Color15%

“Colors are beautiful”

Comfort-Overall11%

“It's comfortable”

Quality-Overall9%

“Good Quality”

Material Quality7%

“material is soft”

Value For Money6%

“Reasonably priced”

Soft Feel6%

“very soft material”

Advertised Vs Actual Product5%

“true to image”

Weight Light4%

“Great light weight top”

Washability2%

“Washed well”

What buyers complain about

Size-Overall23%

“Runs large”

Material Quality15%

“Cheap material”

Quality-Overall4%

“Cheaply Made”

Warmth4%

“Otherwise I get way too hot”

Value For Money3%

“Looks very expensive when it was actually a really good price”

Wrinkles3%

“Took 1 star off for wrinkles”

Smell3%

“Even washing it hadn't removed the perfume”

Pilling/Linting3%

“After just 2 washes, the shirt appears faded and pilling”

Durability2%

“not very durable”

Shape/Style2%

“Not very flattering or exceptional as in photo”

Top return reasons

Size-Overall48%

Material Quality11%

Length8%

Chest Fit7%

Color4%

Sleeve Fit3%

Advertised Vs Actual Product2%

Shoulder Fit2%

Waist Fit2%