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Hawaiian Shirts for Women

Maybe

Search demand grew +112.1% this quarter. But returns run at 10.8% of orders, so Hawaiian Shirts for Women is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$343K/yr2.8M searches / yr
90-day growth
+112.1%search demand this quarter
Competition
48%top-5 click share · 17 brands · 19 sellers

Flapen Score

Hawaiian Shirts for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hawaiian Shirts for Women is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hawaiian Shirts for Women market on Amazon at a glance

Hawaiian Shirts for Women is a $343K a year market on Amazon United States, with 2.8M searches a year. The top 5 brands take 64% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 2.8M times a year and 0.9% buy. Search demand moved +112.1% in 90 days, so the market is growing into its $343K a year.

Search volume
2.8M
Search growth, 90 days
+112.1%
Conversion
0.9%
Market size
$343K

02 · Money

The money is there.

Shoppers bought 25K to 30K units at $13.14 on average, 500 to 750 per product. Units times price is $329K to $394K a year.

Units sold
25K–30K
Units per product
500–750
Average price
$13.14
Units × price
$329K–$394K

03 · Shelf

Brands here are young.

The average listing ranks #1,185. 100% of listings ship Prime. 97% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.2% of the time. The average brand has sold here for 32 months.

Average BSR
#1,185
Prime
100%
Sponsored
97%
Out of stock
0.2%
Average brand age
32 months

Products

Top Hawaiian Shirts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$34K$51K$69K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

19

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

48%

Top 20: 82%

Open market

30%

  • CHICGAL26%
  • Mizvsitrd12%
  • LOMON11%
  • MYHALF9%
  • Zeagoo6%
  • OJLPHH5%

Demand

Hawaiian Shirts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.3×

Search terms

Top Hawaiian Shirts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hawaiian shirts for women1.4M/yr
  • womens hawaiian shirt324K/yr
  • hawaiian shirt for women156K/yr
  • tropical shirts for women142K/yr
  • hawaiian shirt women89K/yr
  • hawaiian tops for women73K/yr
  • tropical tops for women83K/yr
  • womens hawaiian shirts86K/yr
  • women hawaiian shirt55K/yr
  • hawaii shirts for women38K/yr

Reviews and returns

What reviews say buyers love and hate about Hawaiian Shirts for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%+0.39

Runs large

A bit too small

Would order a size larger

Material Quality15%−0.23

Cheap material

had an awful texture - it felt cheap like polyester

Don't like the material

Quality-Overall4%+0.39

Cheaply Made

Very cheap and poor quality

So, low price is indicates cheaply made

Warmth4%−0.04

Otherwise I get way too hot

I wouldn't recommend actually wearing it in a heat

Value For Money3%+0.73

Looks very expensive when it was actually a really good price

Looks more expensive than it is

Love

Size-Overall19%+0.39

Fits as described

Fits good

Fits as advertised

Color15%+0.71

Colors are beautiful

Bright Colors

Beautiful colors

Comfort-Overall11%+0.98

It's comfortable

Comfy and true to its size

very comfy shirt

Quality-Overall9%+0.39

Good Quality

Good quality shirt

Good quality and very pretty shirt

Material Quality7%−0.23

material is soft

Very comfortable material and good quality

Love the material

Return

10.8% Return rate 78% Fixable by listing

Size-Overall48%▇▇▇██▇

Runs large

A bit too small

Would order a size larger

Material Quality11%▆▆▆▆▇█

Cheap material

had an awful texture - it felt cheap like polyester

Don't like the material

Length8%█▆▇▆▅▆
Chest Fit7%▇█▇▅▆▄
Color4%▅█▆▆▆▇

FAQ

Common Hawaiian Shirts for Women questions

Answered from the same tracked data.