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Hawaiian Shirts for Boys

Maybe

The top 5 products take only 22% of clicks. But buyers convert on only 1.1% of searches, so Hawaiian Shirts for Boys is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$139K/yr858K searches / yr
90-day growth
+98.9%search demand this quarter
Competition
22%top-5 click share · 38 brands · 49 sellers

Flapen Score

Hawaiian Shirts for Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hawaiian Shirts for Boys is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hawaiian Shirts for Boys market on Amazon at a glance

Shoppers on Amazon United States searched for Hawaiian Shirts for Boys 858K times last year and spent an estimated $139K. The top 5 brands take 49% of clicks. Demand peaks in May–Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 858K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +98.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
858K
Growth, 90 days vs prior 90
+98.9%
Conversion, latest week
1.1%
Market size, estimated
$139Ka year
Peak month
May4.0× the quietest month
Top search term
boys hawaiian shirt187K searches a year

02 · Price

A sale here is worth $14.56.

Listings sell for $14.56 on average, from $8.31 to $29.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $14.56 that is $1K to $4K a year per listing.

Average price
$14.56under the $15 to $100 sweet spot
Price range
$8.31–$29.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #183 within Clothing. It carries 638 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#183in Clothing
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
638per listing
Listings tracked
105

04 · Newcomers

3 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Hawaiian Shirts for Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

49

Top-5 brand share

49%

Top 20: 89%

Top-5 click share

22%

Top 20: 53%

Open market

45%

  • Brand 116%
  • Brand 213%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Hawaiian Shirts for Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 4.0×

Search terms

Top Hawaiian Shirts for Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys hawaiian shirt187K/yr
  • hawaiian shirts for boys164K/yr
  • kids hawaiian shirt boys86K/yr
  • hawaiian shirt for boys50K/yr
  • toddler hawaiian shirt47K/yr
  • kids hawaiian shirt46K/yr
  • boys hawaiian shirts size 10-1235K/yr
  • hawaiian shirt boys28K/yr
  • boys beach shirt26K/yr
  • boys tropical shirt24K/yr

Reviews and returns

What reviews say buyers love and hate about Hawaiian Shirts for Boys

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Quality-Overall”
7.8%of orders come back
“Cheap Temu quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Hawaiian Shirts for Boys questions

Answered from the same tracked data.