Is hawaiian shirts for boys profitable to sell on Amazon United States?

The niche generates $139K/yr across 105 tracked products. 3 of 26 products launched in the last 360 days are still selling. 90-day search growth is +98.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the hawaiian shirts for boys niche?

38 brands and 49 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in hawaiian shirts for boys?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 7.8% — above our launch gate.

When does demand for hawaiian shirts for boys peak?

Demand peaks in May–Jun; the busiest month runs 4.0× the quietest.

What does it cost to enter the hawaiian shirts for boys niche?

Listings span $8.31–$29.98; the average listing price is $14.56 (sweet spot $15–$100). The average incumbent carries 638 reviews — the moat a new listing must climb.

Hawaiian Shirts for Boys

Worth a look

Shows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great22%

top-5 click share — an open shelf

Growth

Great+98.9%

90-day search growth — must beat 0% to launch

Brand share

Great49%

top-5 brand share — no brand owns this niche

Review moat

Good637.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$14.56

avg listing price — sweet spot $15–$100

Price range

Good$8.31–$29.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$139K

$139K/yr · 858K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Returns

Bad7.8%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

Is hawaiian shirts for boys profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hawaiian shirts for boys is a $139K/yr Amazon United States market (858K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

hawaiian shirts for boys market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $182K–$218K; units × avg price
Conversion rate: 1.1%
Avg BSR: #183
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 4.2%
Avg brand age: 29 months
Avg seller age: 161 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

38 rising

Sellers

Top-5 brand share

49%

Top 20: 89%

Top-5 click share

22%

Top 20: 53%

Open market

45%

The Children's Place16%
Yoimira13%
Blueleaf7%
AINIKO7%
Weecreeture6%
SEAOYOZO5%

hawaiian shirts for boys demand & seasonality

Weekly Amazon search volume, last 104 weeks — +98.9% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 4.0×

Open Trend

Top hawaiian shirts for boys search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

boys hawaiian shirt187K/yr +92.8%1.1% conv.
hawaiian shirts for boys164K/yr +140.0%1.2% conv.
kids hawaiian shirt boys86K/yr +115.2%1.3% conv.
hawaiian shirt for boys50K/yr +169.3%1.1% conv.
toddler hawaiian shirt47K/yr +117.7%0.2% conv.
kids hawaiian shirt46K/yr +66.4%0.8% conv.
boys hawaiian shirts size 10-1235K/yr +46.1%1.4% conv.
hawaiian shirt boys28K/yr +126.1%1.1% conv.
boys beach shirt26K/yr +63.9%0.3% conv.
boys tropical shirt24K/yr +26.3%0.9% conv.

All search terms

Top hawaiian shirts for boys products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Childrens Place Family Matching Short Sleeve Button Down Shirt Dad and Son Boys Hawaiian Tropic Medium

The Children's Place$14.014.8★3,713 rev

Yoimira Hawaiian Shirts for Boys Button Down Tropical Shirt 7-14 Years

Yoimira$13.124.6★584 rev

The Childrens Place Short Sleeve Button Down Shirt White Medium (7/8)

The Children's Place$13.704.8★3,713 rev

Weecreeture Boys Button Down Hawaiian Shirt Short Sleeve Kids Summer Beach Hawaiian Shirts for Boys for 13-14 YearsBlue Sea Island

Weecreeture$13.804.6★329 rev

Blueleaf Boys Hawaiian Shirt Short Sleeve Casual Button Down Beach Aloha Shirt Kids Summer Hawaii Yellow Pineapple Shirts 5-14 Years M

Blueleaf$11.654.7★375 rev

Newest

by launch date

ROSEGIN Boys Hawaiian Shirts Short Sleeve Tropical Button Down Kids Luau Beach Aloha Vacation Shirt Wrinkle Free Soft Breathable Fabric for 6-14 Years 11-12 Years

ROSEGIN$13.2836 rev

6mo ago

Disney Lilo & Stitch Boys Hawaiian Shirt Beach Apparel Button Up Shirts for Toddler Boy Tropical Shirts Summer Kids Tourist Outfit Short Sleeve Floral Shirt Spring Children Clothes Green 6-7 Years

Disney$20.33136 rev

6mo ago

Neon Palm Trees Hawaiian Shirts for Boy 13-14 Years Boy Cool Neon Palm Trees Short Sleeves Button Down Boys Hawaiian Luau Shirts Size 13 14 Young Teen Boys Beach School Casual Hawaii Shirt

westwolf$14.6738 rev

7mo ago

Giggling Getup Hawaiian Shirts for Boys Kids Casual Short Sleeve Button Down Summer Beach Shirt Surf Pineapple Printed 7-8 Years (Green)

Giggling Getup$10.8758 rev

9mo ago

Boys Hawaiian Shirts Novelty 3D Printed Funky Short Sleeve Beach Button Down Shirt Kids Blouses Aloha Luau Shirt 5-14 Years

AINIKO$9.91102 rev

1y ago

What reviews say buyers love and hate about hawaiian shirts for boys

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fits well”

Color11%

“very colorful”

Quality-Overall9%

“Very nice made shirt”

Material Quality8%

“VERY soft material which my son loves”

Soft Feel6%

“Soft material and true to size”

Value For Money6%

“Very nice for the price”

Comfort-Overall4%

“Very comfortable”

Weight Light3%

“It's very lightweight”

Washability2%

“It has lasted for a few washes”

Advertised Vs Actual Product2%

“Just as shown”

What buyers complain about

Quality-Overall17%

“Cheap Temu quality”

Size-Overall13%

“The first thing I was concerned about is the size”

Thickness11%

“Its not that thick and hot fabric”

Material Quality4%

“Cheap material”

Durability4%

“I cant speak to durability”

Stretchability/Expandability/Elasticity3%

“a little bit of stretch to the material”

Wrinkles3%

“I havent washed it yet so cant say if it will shrink or wrinkle”

Water Resistance1%

“strange waterproof like fabric”

Value For Money1%

“This set seems a little cheaper made than some of the other sets I have purchased for this trip”

Breathability1%

“This seems to be a non breathable maybe melt with medium iron type fabric”

Top return reasons

Size-Overall63%

Length9%

Material Quality6%

Chest Fit5%

Color2%

Sleeve Fit2%

Advertised Vs Actual Product1%

Waist Fit1%

Thin1%

Shoulder Fit1%

Common hawaiian shirts for boys questions

Is hawaiian shirts for boys profitable to sell on Amazon United States?: The niche generates $139K/yr across 105 tracked products. 3 of 26 products launched in the last 360 days are still selling. 90-day search growth is +98.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the hawaiian shirts for boys niche?: 38 brands and 49 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in hawaiian shirts for boys?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 7.8% — above our launch gate.
When does demand for hawaiian shirts for boys peak?: Demand peaks in May–Jun; the busiest month runs 4.0× the quietest.
What does it cost to enter the hawaiian shirts for boys niche?: Listings span $8.31–$29.98; the average listing price is $14.56 (sweet spot $15–$100). The average incumbent carries 638 reviews — the moat a new listing must climb.