Hawaiian Shirt

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $276K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

+76.8%

Conversion, latest week

0.7%

Market size, estimated

$276Ka year

Peak month

May2.2× the quietest month

Top search term

hawaiian shirt667K searches a year

Listings sell for $17.68 on average, from $9.01 to $40.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $17.68 that is $2K to $4K a year per listing.

Average price

$17.68inside the $15 to $100 sweet spot

Price range

$9.01–$40.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

9.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #940 within Button-Down Shirts. It carries 2,349 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#940in Button-Down Shirts

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,349per listing

Listings tracked

131

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months