Hawaiian Shirt
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Growth
Great+76.8%90-day search growth — must beat 0% to launch
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great$9.01–$40.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$276K$276K/yr · 2.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,349.31avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.1%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Is hawaiian shirt profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hawaiian shirt is a $276K/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May. Verdict: Worth a look — 59/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hawaiian shirt market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $265K–$354K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #940
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 164 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
51 falling
Sellers
58
Top-5 brand share
54%
Top 20: 81%
Top-5 click share
19%
Top 20: 46%
Open market
42%
- COOFANDY21%
- KYKU11%
- CHICGAL9%
- BOJIN7%
- Mizvsitrd5%
- TIXMIE4%
hawaiian shirt demand & seasonality
Weekly Amazon search volume, last 104 weeks — +76.8% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.2×
Top hawaiian shirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hawaiian shirt667K/yr
- hawaiian shirts for men344K/yr
- hawaiian shirts197K/yr
- funny hawaiian shirts for men149K/yr
- tropical shirts for men133K/yr
- men hawaiian shirt64K/yr
- mens tropical shirts70K/yr
- hawaiian shirt men61K/yr
- mens floral shirt53K/yr
- big and tall hawaiian shirts for men56K/yr
Top hawaiian shirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mens Hawaiian Shirt Short Sleeve Summer Beach Casual Tops Button Down T Shirts with Pocket(Blue Palm Tree XL)
CHICGAL$9.824.5★664 rev
BOJIN Mens Hawaiian Wrinkle Free Short Sleeve Button Down Tropical Floral Beach Vacation Shirt White Flower Blue 1X
BOJIN$21.724.6★1,573 rev
COOFANDY Hawaiian Shirt for Men Short Sleeve Button Up Shirts Mens Casual Summer Beach Wear
COOFANDY$14.984.6★447 rev
Women Hawaiian Shirt Button Down Summer Tops Beach Cool Short Sleeve V Neck Blouse(Pink Blue Floral L)
CHICGAL$11.514.4★536 rev
Hawaiian Shirt for Men Mens Hawaiian Shirts Short Sleeve Tropical Shirts for Mens Vacation Shirts Flamingo Shirt for Beach Luau Cruise Flamingo Green Large
Mizvsitrd$14.014.7★987 rev
Newest
by launch date
Zando Funny Hawaiian Shirt for Men Raccoon Funny Tropical Short Sleeve Button Down Aloha Outfits Top Casual Printed Summer Beach Clothes Top for Vacation Party or Holiday Large
Zando$12.93537 rev
COOFANDY Mens Tropical Shirts Hawaiian Shirts Button Down Short Sleeve Shirt for Vacation Aloha Leisure
COOFANDY$26.2814,747 rev
Hawaiian Shirt for Men Mens Hawaiian Shirts Short Sleeve Tropical Shirts for Mens Vacation Shirts Flamingo Shirt for Beach Luau Cruise Flamingo Green Large
Mizvsitrd$14.01987 rev
COOFANDY Mens Hawaiian Shirts Short Sleeve Tropical Button Down Shirts Summer Beach Shirts Sage Green & White - Leaf Large
COOFANDY$18.053,732 rev
KYKU Hawaiian Shirt for Men Beach Summer Button Down Clothing Flower Red XL
KYKU$18.96853 rev
Trending
90-day click momentumMens Hawaiian Shirt Short Sleeve Summer Beach Casual Tops Button Down T Shirts with Pocket(Blue Palm Tree XL)
CHICGAL$9.824.5★
LOMON Hawaii Button Up Shirts for Women Hawaiian Tropic Floral T Shirts Beach Cover Ups Tops Trendy 2025 Black Floral M
LOMON$11.504.5★
Women Hawaiian Shirt Button Down Summer Tops Beach Cool Short Sleeve V Neck Blouse(Pink Blue Floral L)
CHICGAL$11.514.4★
COOFANDY Hawaiian Shirt for Men Short Sleeve Button Up Shirts Mens Casual Summer Beach Wear
COOFANDY$14.984.6★
COOFANDY Mens Hawaiian Shirt Short Sleeve Floral Button Down Shirts Tropical Beach Shirts
COOFANDY$14.964.5★
What reviews say buyers love and hate about hawaiian shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Fit was accurate”
“Great quality shirt”
“Beautiful colors”
“it feels comfortable to wear”
“Excellent material”
“reasonable price”
“Material is soft”
“As advertised”
“The perfect lightweight”
“It doesnt wrinkle much”
What buyers complain about
“Runs a little big”
“Material is cheap”
“Color is not exact”
“Cheap shirt”
“are not wrinkle free”
“Color doesnt match photo”
“This is the thinnest material ever”
“Funky smell”
“that one did shrink”
“Runs large in length”
Top return reasons
Common hawaiian shirt questions
- Is hawaiian shirt profitable to sell on Amazon United States?
- The niche generates $276K/yr across 131 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is +76.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the hawaiian shirt niche?
- 51 brands and 58 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in hawaiian shirt?
- Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 9.1% — above our launch gate.
- When does demand for hawaiian shirt peak?
- Demand peaks in May; the busiest month runs 2.2× the quietest.
- What does it cost to enter the hawaiian shirt niche?
- Listings span $9.01–$40.14; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 2,349 reviews — the moat a new listing must climb.