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Hawaiian Jewelry for Women

Maybe

The products selling today average only 4.3★. But shoppers spend only $84K a year here, so Hawaiian Jewelry for Women is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$84K/yr238K searches / yr
90-day growth
+22.2%search demand this quarter
Competition
62%top-5 click share · 20 brands · 22 sellers

Flapen Score

Hawaiian Jewelry for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hawaiian Jewelry for Women is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hawaiian Jewelry for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Hawaiian Jewelry for Women 238K times last year and spent an estimated $84K. The top 5 brands take 62% of clicks. Demand peaks in Jun–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
+22.2%
Conversion, latest week
2.6%
Market size, estimated
$84Ka year
Peak month
August2.1× the quietest month
Top search term
vacation jewelry for women102K searches a year

02 · Price

A sale here is worth $13.42.

Listings sell for $13.42 on average, from $8.00 to $25.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.42 that is $1K to $3K a year per listing.

Average price
$13.42under the $15 to $100 sweet spot
Price range
$8.00–$25.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Bracelets. It carries 642 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#128in Bracelets
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
642per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Hawaiian Jewelry for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$17K$25K$34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

22

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

33%

  • Gokeey24%
  • MPRAINBOW11%
  • ÌF ME10%
  • Tondiamo9%
  • NEWITIN8%
  • Vieyomn6%

Demand

Hawaiian Jewelry for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Hawaiian Jewelry for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vacation jewelry for women102K/yr
  • nautical jewelry for women32K/yr
  • beach jewelry set15K/yr
  • cruise jewelry for women15K/yr
  • gold summer jewelry9K/yr
  • coastal accessories12K/yr
  • cruise jewelry9K/yr
  • pool jewelry for women6K/yr
  • summer gold jewelry5K/yr
  • resort jewelry8K/yr

Reviews and returns

What reviews say buyers love and hate about Hawaiian Jewelry for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.06

Cheaply made

Low quality

extremely low in quality

Color13%−0.14

Appears cheap in color

Too yellow

Too dark

Size-Overall11%+0.31

The size is also short

Smaller than expected

Really big

Durability11%−0.13

Broken

Broke one day after wearing

Broke on first wear

Value For Money5%+0.82

more expensive than they are

Not worth the price

Looks expensive

Love

Quality-Overall20%−0.06

Good quality jewelry

Excellent quality

great quality earrings

Value For Money13%+0.82

Great purchase for the money

Great buy

Money well spent

Weight Light9%+1.01

pretty earrings and very lightweight

Nice set lightweight

Beautiful and lightweight

Color9%−0.14

color is pretty

Great color

Pretty gold color

Size-Overall7%+0.31

Fit as described

Beautiful fit

are in a perfect size that matches with my face

Return

2.5% Return rate 63% Fixable by listing

Size-Overall32%█▇▇██▇

The size is also short

Smaller than expected

Really big

Quality-Overall17%█▇█▇▇█

Cheaply made

Low quality

extremely low in quality

Advertised Vs Actual Product8%▆█▇▇█▇

Dont look like the picture

False advertisement

Description is inaccurate

Metal Authenticity8%▆███▇█

doesnt go silver

not a nice gold

Gold was too gold

Color8%▇▆▇▇██

Appears cheap in color

Too yellow

Too dark

FAQ

Common Hawaiian Jewelry for Women questions

Answered from the same tracked data.