Hawaiian Hat
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a small market ($31K/yr) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$21.57avg listing price — sweet spot $15–$100
Price range
Great$7.53–$63.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,377.36avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 158K searches
Is hawaiian hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hawaiian hat is a $31K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
hawaiian hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $54K–$65K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #4,658
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 86%
- Out of stock
- 3.3%
- Avg brand age
- 38 months
- Avg seller age
- 172 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
73 falling
Sellers
96
Top-5 brand share
32%
Top 20: 67%
Top-5 click share
20%
Top 20: 48%
Open market
65%
- Island Crew8%
- FURTALK7%
- BASSDASH6%
- EISHOPEER6%
- Abybela5%
- Grace Folly3%
hawaiian hat demand & seasonality
Weekly Amazon search volume, last 104 weeks — +45.1% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.5×
Top hawaiian hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hawaiian hat33K/yr
- hawaii hat25K/yr
- hawaiian hats for men22K/yr
- hawaiian hats for women11K/yr
- hawaiian hats11K/yr
- hawaiian straw hat13K/yr
- tropical hat8K/yr
- hawaii hats for men9K/yr
- tropical hats for men6K/yr
- hawaiian bucket hat5K/yr
Top hawaiian hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EISHOPEER Mens Hawaiian Shirt Set Short Sleeve Tropical Leaves Outfits Beach Shirt with Bucket Hats Set Medium
EISHOPEER$36.734.4★1,932 rev
Unisex Bucket Hat Palm Tree Print Double-Side-Wear Reversible Hawaii Black Sun Hat for Women Men White Packable Fisherman Hat for Teen Summer Vacation Travel Beach Outdoor Wide Brim Cap
Abybela$13.124.5★707 rev
BASSDASH Altimate Fishing Hat Mesh Back for Men Women Adjustable Baseball Trucker Cap
BASSDASH$14.324.6★3,435 rev
DIYDECAL Coconut Tree Print Bucket Hat Beach Sun Hat Fisherman Hats for Mens Womens Blue
DIYDECAL$9.844.2★29 rev
BASSDASH Flat Brim Trucker Cap Adjustable Snapback Hat Mesh Back for Men Women
BASSDASH$19.214.6★2,192 rev
Newest
by launch date
Wilumi Mens Funny Animal Hawaiian Shirts 3 Piece Set with Shorts & Bucket Hat Sasquatch Float Design m
Wilumi$44.5068 rev
DIYDECAL Coconut Tree Print Bucket Hat Beach Sun Hat Fisherman Hats for Mens Womens Blue
DIYDECAL$9.8429 rev
DEKIFNHG Aloha Pineapple Baseball Cap Funny Adjustable Cotton Embroidered Pineapple Dad Hat for Men Women
DEKIFNHG$14.0566 rev
Hawaiian Beach Vacation Essentials Sun Visor Hats for Travel Accessories Tropical Vacation Outfits for Men Women Birthday Gift for Dad Mom (US Alpha One Size Black)
Bqenqhosd$15.058 rev
NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Khaki
NPJY$12.24863 rev
Trending
90-day click momentumWilumi Mens Funny Animal Hawaiian Shirts 3 Piece Set with Shorts & Bucket Hat Sasquatch Float Design m
Wilumi$44.504.4★
NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Khaki
NPJY$12.244.1★
Hawaiian Beach Vacation Essentials Sun Visor Hats for Travel Accessories Tropical Vacation Outfits for Men Women Birthday Gift for Dad Mom (US Alpha One Size Black)
Bqenqhosd$15.054.8★
FURTALK Womens Beach Sun Straw Hat UV UPF 80+ Travel Foldable Brim Summer UV Hat
FURTALK$24.234.5★
DIYDECAL Coconut Tree Print Bucket Hat Beach Sun Hat Fisherman Hats for Mens Womens Blue
DIYDECAL$9.844.2★
What reviews say buyers love and hate about hawaiian hat
What buyers praise and complain about, mined from review topics.What buyers love
“Looks and fits as advertised”
“the quality is top teir”
“Comfortable Hat”
“Definitely worth the price”
“Exactly as shown”
“Cute and stylish”
“Lightweight and adjustable”
“Colors are pretty”
“Perfect for summer travels and beach trips”
“easy to put on”
What buyers complain about
“Ridiculously Small”
“Poor quality”
“lost its shape”
“Nothing like picture”
“Strap broke after 1 use - had to return”
“Just not that durable”
“Uncomfortable”
“Expensive”
“Last summer my face was burnt”
“This came so rolled up I couldn't get the creases out”
Top return reasons
Common hawaiian hat questions
- Is hawaiian hat profitable to sell on Amazon United States?
- The niche generates $31K/yr across 110 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +45.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the hawaiian hat niche?
- 73 brands and 96 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in hawaiian hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Shape/Style. The return rate is 5.4% — above our launch gate.
- When does demand for hawaiian hat peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.5× the quietest.
- What does it cost to enter the hawaiian hat niche?
- Listings span $7.53–$63.27; the average listing price is $21.57 (sweet spot $15–$100). The average incumbent carries 2,377 reviews — the moat a new listing must climb.