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Hawaiian Dresses for Women

Maybe

The top 5 products take only 19% of clicks. But returns run at 14.4% of orders, so Hawaiian Dresses for Women is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 16,930 Clothing, Shoes & Jewelry niches · +14 vs the category median of 45
Market size
$179K/yr3.1M searches / yr
90-day growth
+77.7%search demand this quarter
Competition
19%top-5 click share · 48 brands · 55 sellers

Flapen Score

Hawaiian Dresses for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hawaiian Dresses for Women is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hawaiian Dresses for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Hawaiian Dresses for Women 3.1M times last year and spent an estimated $179K. The top 5 brands take 51% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +77.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
+77.7%
Conversion, latest week
0.2%
Market size, estimated
$179Ka year
Peak month
July5.5× the quietest month
Top search term
hawaiian dresses for women1.9M searches a year

02 · Price

A sale here is worth $25.34.

Listings sell for $25.34 on average, from $6.36 to $49.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $25.34 that is $0 to $3K a year per listing.

Average price
$25.34inside the $15 to $100 sweet spot
Price range
$6.36–$49.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
14.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #584 within Dresses. It carries 2,310 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
0.4%
Average rank
#584in Dresses
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
2,310per listing
Listings tracked
110

04 · Newcomers

Amazon counts 27 of last year's 45 launches as successful.

45 products launched here in the last 12 months. Amazon counts 27 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
45
Successful launches
27Amazon's first-year sales bar
Average brand age
33 months

Products

Top Hawaiian Dresses for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

$0$4K$7K$11K$14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 falling

Sellers

55

Top-5 brand share

51%

Top 20: 82%

Top-5 click share

19%

Top 20: 45%

Open market

46%

  • WIHOLL21%
  • OFEEFAN15%
  • yontuxa7%
  • Floerns4%
  • Verdusa4%
  • PRETTYGARDEN3%

Demand

Hawaiian Dresses for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.5×

Search terms

Top Hawaiian Dresses for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hawaiian dresses for women1.9M/yr
  • tank top dress for women104K/yr
  • halter summer dress75K/yr
  • halter dresses for women summer110K/yr
  • summer halter dress62K/yr
  • halter sundress68K/yr
  • tropical dresses81K/yr
  • halter sundresses for women40K/yr
  • womens tropical dress55K/yr
  • tank dresses41K/yr

Reviews and returns

What reviews say buyers love and hate about Hawaiian Dresses for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.07

Far too short

Short sleeves

Too long

Material Quality8%−0.18

Not as nice material as hoping

Bad Material

Cheap material

Thickness4%−0.05

Material is not thick

The fabric is thicker than I had expected

It was like a thick shopping bag

Shape/Style3%

Not Flattering

Not a very flattering style

Shapeless

Quality-Overall3%−0.01

Cheaply Made

Low quality

Quality is low

Love

Size-Overall25%−0.07

Fit is accurate

Fit as expected

FITS GREAT

Comfort-Overall16%+2.53

Comfortable to wear

Extremely comfortable

this is very comfortable on me

Color8%+0.11

Cute color

Bright colors

Beautiful colors

Material Quality5%−0.18

Beautiful material

light material

Comfortable material

Shape/Style5%

Lovely dress

the style is very flattering

Very flattering

Return

14.4% Return rate 76% Fixable by listing

Size-Overall38%██████

Far too short

Short sleeves

Too long

Chest Fit10%██▇▇▇▇

Not good for larger chests

I would say it does run a little big in the chest so would recommend sizing down if you have a smaller chest

tight in bust

Length9%▇████▇
Material Quality9%▇▇▇███

Not as nice material as hoping

Bad Material

Cheap material

Waist Fit7%████▇▇

FAQ

Common Hawaiian Dresses for Women questions

Answered from the same tracked data.