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Hawaiian Christmas Shirts for Women

Maybe

Search demand grew +151.6% this quarter. But an estimated 11.3% of orders come back, so Hawaiian Christmas Shirts for Women is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$24K/yr92K searches / yr
90-day growth
+151.6%search demand this quarter
Competition
35%top-5 click share · 32 brands · 36 sellers

Flapen Score

Hawaiian Christmas Shirts for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hawaiian Christmas Shirts for Women is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hawaiian Christmas Shirts for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Hawaiian Christmas Shirts for Women 92K times last year and spent an estimated $24K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +151.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+151.6%
Conversion, latest week
1.5%
Market size, estimated
$24Ka year
Peak month
December141.4× the quietest month
Top search term
santa hawaiian shirt12K searches a year

02 · Price

A sale here is worth $17.66.

Listings sell for $17.66 on average, from $6.36 to $29.04. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $17.66 that is $0 to $2K a year per listing.

Average price
$17.66inside the $15 to $100 sweet spot
Price range
$6.36–$29.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #35,089 within Button-Down Shirts. It carries 2,299 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
98%
Out of stock, average day
21.7%
Average rank
#35,089in Button-Down Shirts
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,299per listing
Listings tracked
59

04 · Newcomers

0 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Hawaiian Christmas Shirts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

36

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

35%

Top 20: 68%

Open market

42%

  • Brand 116%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Hawaiian Christmas Shirts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 141.4×

Search terms

Top Hawaiian Christmas Shirts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • santa hawaiian shirt12K/yr
  • hawaiian christmas31K/yr
  • tropical christmas shirt18K/yr
  • hawaiian santa shirt7K/yr
  • christmas hawaiian shirts women24K/yr

Reviews and returns

What reviews say buyers love and hate about Hawaiian Christmas Shirts for Women

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Quality-Overall”
11.3%of orders come back
“Very cheap quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hawaiian Christmas Shirts for Women questions

Answered from the same tracked data.