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Hawaiian Accessories

Fail

Prices span $6.08–$13.62, mostly outside the sweet spot, so Hawaiian Accessories is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$112K/yr737K searches / yr
90-day growth
+49.4%search demand this quarter
Competition
64%top-5 click share · 13 brands · 16 sellers

Flapen Score

Hawaiian Accessories against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hawaiian Accessories is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hawaiian Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Hawaiian Accessories 737K times last year and spent an estimated $112K. The top 5 brands take 83% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 737K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
737K
Growth, 90 days vs prior 90
+49.4%
Conversion, latest week
1.8%
Market size, estimated
$112Ka year
Peak month
September1.4× the quietest month
Top search term
hawaiian accessories191K searches a year

02 · Price

A sale here is worth $8.24.

Listings sell for $8.24 on average, from $6.08 to $13.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $8.24 that is $2K to $4K a year per listing.

Average price
$8.24under the $15 to $100 sweet spot
Price range
$6.08–$13.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #162 within Accessory Sets. It carries 2,329 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#162in Accessory Sets
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,329per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Hawaiian Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

16

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

14%

  • Brand 142%
  • Brand 222%
  • Brand 38%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 14%)

Demand

Hawaiian Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hawaiian Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hawaiian accessories191K/yr
  • hawaiian accessories for women84K/yr
  • hawai61K/yr
  • hawaii souvenirs46K/yr
  • hawaiian gifts57K/yr
  • luau accessories for women31K/yr
  • tropical accessories27K/yr
  • tropical accessories women22K/yr
  • hawaii gifts34K/yr
  • hawaiian gifts for women26K/yr

Reviews and returns

What reviews say buyers love and hate about Hawaiian Accessories

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
29%of negative reviews mention “Quality-Overall”
3.2%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hawaiian Accessories questions

Answered from the same tracked data.