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38

Havn Beanie

Skip it

Soft demand (-83.4% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 0Conversion 38Competition 29Returns 46Price range 89Avg price 93Brand share 18Review moat 84Quality gap 86

Avg price

Great$50.05

avg listing price — sweet spot $15–$100

Price range

Great$8.30–$95.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great320.39

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$49K

$49K/yr · 32K searches

Growth

Bad-83.4%

90-day search growth — must beat 0% to launch

Is havn beanie profitable on Amazon?

According to Flapen's Amazon United States niche tracking, havn beanie is a $49K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 38/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

havn beanie market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$25K–$38K
units × avg price
Conversion rate
3.0%
Avg BSR
#1,840
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
16.2%
Avg brand age
48 months
Avg seller age
175 days

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Lambs33%
  • Golden Kocoon31%
  • LukyTrge13%
  • RPROT9%
  • beanie3%
  • Amradield3%
  • Open — no brand owns it (6 brands, 7%)

havn beanie demand & seasonality

Weekly Amazon search volume, last 23 weeks — -83.4% search growth over the last 90 days.
2K1KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Top havn beanie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • havn beanie23K/yr
  • havn hat7K/yr
  • havn beanies2K/yr
All search terms

Top havn beanie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$5K15%$7K20%$10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about havn beanie

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall20%

“It is comfortable”

Quality-Overall12%

“Looks like good quality”

Size-Overall9%

“Nice fit”

Soft Feel6%

“I sleep pretty peacefully at night knowing my ears are covered, and the beanie is very soft and comfortable”

Value For Money5%

“good value for price & performance”

Weight Light4%

“Lightweight,”

Warmth4%

“Warm”

Advertised Vs Actual Product4%

“Works as advertised”

Thickness3%

“Thin and comfortable”

Material Quality2%

“Comfortable material,”

What buyers complain about

Size-Overall28%

“WAY TOO BIG”

Functionality-Overall17%

“it wasn't that effective”

Value For Money8%

“Over priced cap”

Advertised Vs Actual Product8%

“Misleading information”

Stretchability/Expandability/Elasticity4%

“not so stretchy”

Quality-Overall2%

“Garbage”

Thickness2%

“it is thick”

Strength2%

“Flimsy”

Instructions/User Manual/Troubleshooting2%

“still no washing instructions”

Color1%

“See the picture for how faded the gray is”

Top return reasons

Size-Overall52%
Functionality-Overall9%
Advertised Vs Actual Product9%
Material Quality5%
Thin3%
Width3%
Quality-Overall2%
Comfort-Overall2%
Value For Money2%
Shape/Style1%

Common havn beanie questions

Is havn beanie profitable to sell on Amazon United States?
The niche generates $49K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -83.4%. Flapen's verdict: Skip it (38/100).
How competitive is the havn beanie niche?
12 brands and 14 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in havn beanie?
Top complaints mined from reviews: Size-Overall, Functionality-Overall, Value For Money. The return rate is 3.3%.
What does it cost to enter the havn beanie niche?
Listings span $8.30–$95.56; the average listing price is $50.05 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.