havaianas womens flip flops
Launch itA $1.7M/yr market growing +137.9% this quarter with returns at 4.9% — clears our launch bar.
Growth
Incredible+137.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$24.94avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 7.1M searches
Price range
Great$9.34–$89.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 6% kills the launch gate
Review moat
Bad4,372.05avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, havaianas womens flip flops is a $1.7M/yr Amazon United States market (7.1M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 66/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 1,000–1,250/product
- Revenue / yr
- $2.0M–$2.5M
- units × avg price
- Launch success
- 92%
- 11 of 12 new (360d)
- Conversion rate
- 1.0%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 2.3%
- Avg brand age
- 39 months
- Avg seller age
- 136 days
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
98
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
28%
Top 20: 59%
Open market
14%
- Havaianas55%
- Amazon Essentials8%
- shevalues7%
- KIDMI6%
- Project Cloud6%
- mazeskin4%
- Open — no brand owns it (14 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +137.9% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 78 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Havaianas Womens Slim Square Solid Flip Flops Black 7-8 Medium US
Havaianas$28.684.2★2,379 rev
Havaianas unisex Brazil Flip Flops Navy Blue 9-10 Medium US
Havaianas$26.814.4★822 rev
Amazon Essentials Womens Thong Sandal Beige 6
Amazon Essentials$13.634.3★24,399 rev
KIDMI Thong Flip Flops for Women - Memory Foam Summer Beach Sandals for Women - Vegan Leather Flat Sandals Black EU 39
KIDMI$16.174.4★241 rev
shevalues Womens Slim Square Toe Flip Flops Comfortable Summer Rubber Thong Sandals for Beach Shower & Pool Black EU39
shevalues$11.564.5★396 rev
Newest
by launch date
shevalues Womens Flip Flops with Mild Arch Support Comfortable Lightweight Thong Sandals Summer Beach Walking Slides Black 39
shevalues$9.46112 rev
mazeskin Womens Flip Flops Memory Foam Square Toe Flat Sandals Vegan Leather Summer Beach Slides All Black US8
mazeskin$9.90163 rev
Scecocrs Black Flip Flops for Women Beach Thong Sandals Summer Comfort Slip On Walking Leather Slide Sandals
Scecocrs$9.3597 rev
Evshine Womens Flip Flops Yoga Mat Thong Sandals White Khaki 8-8.5
Evshine$11.77466 rev
KIDMI Arch Support Flip Flops for Womens Comfortable Orthopedic Sandals for Plantar Fasciitis Beach Thong Slides Black 39
KIDMI$15.30339 rev
Trending
90-day click momentumshevalues Womens Flip Flops with Mild Arch Support Comfortable Lightweight Thong Sandals Summer Beach Walking Slides Black 39
shevalues$9.463.8★
REEF Womens Sandals Bliss Nights Vintage/Oasis 11
REEF$18.984.3★
MOAILAOZI Flip Flops for Women With Memory Foam Insole Support Soft Fabric Fits Comfortably Lightweight Sandals Non-Slip Durable Beach Slippers Slip On Thong Cushion Flat Dressy Brown Size 8
MOAILAOZI$19.394.3★
Havaianas Mens Urban Basic Flip Flops Black 9-10 Medium US
Havaianas$24.674.3★
MOAILAOZI Flip Flops for Women With Memory Foam Insole Support Soft Fabric Fits Comfortably Lightweight Sandals Non-Slip Durable Beach Slippers Slip On Thong Cushion Flat Dressy Black Size 8
MOAILAOZI$15.204.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable to wear”
“Fit is accurate”
“Amazing quality”
“Good for the price”
“Good arch support”
“Love the color”
“They hold up well, especially for the price and are comfy”
“They are stylish”
“Better than expected”
“They are soft”
What buyers complain about
“Too long”
“absolutely UNCOMFORTABLE”
“Broke in 1 week”
“Cheaply made”
“now the strap broke off”
“The hurt my feet”
“No arch support”
“Not worth the price”
“loose on my feet”
“would not provide enough cushion for my feet”
Top return reasons
Common questions
- Is havaianas womens flip flops profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 78 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +137.9%. Flapen's verdict: Launch it (66/100).
- How competitive is the havaianas womens flip flops niche?
- 20 brands and 98 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in havaianas womens flip flops?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Durability. The return rate is 4.9%.
- When does demand for havaianas womens flip flops peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.7× the quietest.
- What does it cost to enter the havaianas womens flip flops niche?
- Listings span $9.34–$89.66; the average listing price is $24.94 (sweet spot $15–$100). The average incumbent carries 4,372 reviews — the moat a new listing must climb.
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