Havaianas Womens Flip Flops

Shoppers searched for this 7.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +137.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

7.1M

Growth, 90 days vs prior 90

+137.9%

Conversion, latest week

1.0%

Market size, estimated

$1.7Ma year

Peak month

July5.7× the quietest month

Top search term

havaianas womens flip flops1.9M searches a year

Listings sell for $24.94 on average, from $9.34 to $89.66. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $24.94 that is $25K to $31K a year per listing.

Average price

$24.94inside the $15 to $100 sweet spot

Price range

$9.34–$89.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,000–1,250

Revenue per listing a year

$25K–$31K

Returns

4.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #180 within Sandals. It carries 4,372 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#180in Sandals

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

4,372per listing

Listings tracked

78

12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

11Amazon's first-year sales bar

Average brand age

39 months