Is havaianas womens flip flops profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 78 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is +137.9%. Flapen's verdict: Launch it (65/100).

How competitive is the havaianas womens flip flops niche?

20 brands and 98 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in havaianas womens flip flops?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Durability. The return rate is 4.9%.

When does demand for havaianas womens flip flops peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.7× the quietest.

What does it cost to enter the havaianas womens flip flops niche?

Listings span $9.34–$89.66; the average listing price is $24.94 (sweet spot $15–$100). The average incumbent carries 4,372 reviews — the moat a new listing must climb.

Havaianas Womens Flip Flops

Launch it

A $1.7M/yr market growing +137.9% this quarter with returns at 4.9% — clears our launch bar.

Growth

Incredible+137.9%

90-day search growth — must beat 0% to launch

Avg price

Incredible$24.94

avg listing price — sweet spot $15–$100

Market size

Great$1.7M

$1.7M/yr · 7.1M searches

Price range

Great$9.34–$89.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great28%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Review moat

Bad4,372.05

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals Trending

Is havaianas womens flip flops profitable on Amazon?

According to Flapen's Amazon United States niche tracking, havaianas womens flip flops is a $1.7M/yr Amazon United States market (7.1M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 65/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

havaianas womens flip flops market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 80K–100K; avg 1,000–1,250/product
Revenue / yr: $2.0M–$2.5M; units × avg price
Conversion rate: 1.0%
Avg BSR: #180
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 2.3%
Avg brand age: 39 months
Avg seller age: 136 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

28%

Top 20: 59%

Open market

14%

Havaianas55%
Amazon Essentials8%
shevalues7%
KIDMI6%
Project Cloud6%
mazeskin4%
Open — no brand owns it (14 brands, 14%)

havaianas womens flip flops demand & seasonality

Weekly Amazon search volume, last 104 weeks — +137.9% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.7×

Open Trend

Top havaianas womens flip flops search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

havaianas womens flip flops1.9M/yr +128.1%0.9% conv.
havaianas720K/yr +89.4%0.4% conv.
black flip flops for women640K/yr +139.3%0.9% conv.
havaianas women slim square sandal - classic square toe sandals - black 7/8 w240K/yr >1,000%0.1% conv.
black flip flops366K/yr +136.1%0.9% conv.
sanuk flip flops women378K/yr +105.9%0.3% conv.
yellow box flip flops for women386K/yr +57.1%0.0% conv.
red flip flops for women202K/yr +664.4%0.0% conv.
havaianas flip flops241K/yr +108.6%0.8% conv.
white flip flops women265K/yr +149.8%0.5% conv.

All search terms

Top havaianas womens flip flops products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Havaianas Womens Slim Square Solid Flip Flops Black 7-8 Medium US

Havaianas$28.684.2★2,379 rev

Havaianas unisex Brazil Flip Flops Navy Blue 9-10 Medium US

Havaianas$26.814.4★822 rev

Amazon Essentials Womens Thong Sandal Beige 6

Amazon Essentials$13.634.3★24,399 rev

KIDMI Thong Flip Flops for Women - Memory Foam Summer Beach Sandals for Women - Vegan Leather Flat Sandals Black EU 39

KIDMI$16.174.4★241 rev

shevalues Womens Slim Square Toe Flip Flops Comfortable Summer Rubber Thong Sandals for Beach Shower & Pool Black EU39

shevalues$11.564.5★396 rev

Newest

by launch date

mazeskin Womens Flip Flops Memory Foam Square Toe Flat Sandals Vegan Leather Summer Beach Slides All Black US8

mazeskin$9.90163 rev

4mo ago

shevalues Womens Slim Square Toe Flip Flops Comfortable Summer Rubber Thong Sandals for Beach Shower & Pool Black EU39

shevalues$11.56396 rev

7mo ago

KIDMI Thong Flip Flops for Women - Memory Foam Summer Beach Sandals for Women - Vegan Leather Flat Sandals Black EU 39

KIDMI$16.17241 rev

8mo ago

mazeskin Womens Memory Foam Comfortable Flat Thong Sandals Dressy Summer Beach Leather Slide Flip Flops Black US8

mazeskin$9.901,277 rev

1y ago

Project Cloud Flip Flops for Women Footwear- Lightweight and Memory Foam Insole Sandals for Women 2026 - Durable Non-Slip Beach Essentials Flats for Women Sandals (Foundations Black 11)

Project Cloud$22.952,919 rev

2y ago

What reviews say buyers love and hate about havaianas womens flip flops

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall37%

“Comfortable to wear”

Size-Overall13%

“Fit is accurate”

Quality-Overall6%

“Amazing quality”

Value For Money6%

“Good for the price”

Arch Support4%

“Good arch support”

Color3%

“Love the color”

Durability3%

“They hold up well, especially for the price and are comfy”

Shape/Style3%

“They are stylish”

Advertised Vs Actual Product2%

“Better than expected”

Soft Feel2%

“They are soft”

What buyers complain about

Size-Overall20%

“Too long”

Comfort-Overall10%

“absolutely UNCOMFORTABLE”

Durability6%

“Broke in 1 week”

Quality-Overall6%

“Cheaply made”

Strap/String Quality5%

“now the strap broke off”

Pain Relief-Overall5%

“The hurt my feet”

Arch Support4%

“No arch support”

Value For Money3%

“Not worth the price”

Feet Fit2%

“loose on my feet”

Cushion1%

“would not provide enough cushion for my feet”

Top return reasons

Size-Overall42%

Length16%

Feet Fit12%

Width7%

Comfort-Overall5%

Strap/String Quality3%

Color2%