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Haul Store

Maybe

Returns run at only 1.0% of orders. But buyers convert on only 0.7% of searches, so Haul Store is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$176K/yr2.8M searches / yr
90-day growth
-13.6%search demand this quarter
Competition
27%top-5 click share · 45 brands · 110 sellers

Flapen Score

Haul Store against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Haul Store is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haul Store market on Amazon at a glance

Shoppers on Amazon United States searched for Haul Store 2.8M times last year and spent an estimated $176K. The top 5 brands take 45% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
0.7%
Market size, estimated
$176Ka year
Peak month
February3.7× the quietest month
Top search term
amazon haul store1.4M searches a year

02 · Price

A sale here is worth $9.41.

Listings sell for $9.41 on average, from $1.93 to $27.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $9.41 that is $941 to $2K a year per listing.

Average price
$9.41under the $15 to $100 sweet spot
Price range
$1.93–$27.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$941–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #573 within Earrings. It carries 9,663 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
87%
Out of stock, average day
0.7%
Average rank
#573in Earrings
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
9,663per listing
Listings tracked
71

04 · Newcomers

Amazon counts 12 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
12Amazon's first-year sales bar
Average brand age
47 months

Products

Top Haul Store products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

$0$4K$7K$11K$14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

110

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

27%

Top 20: 63%

Open market

50%

  • Zeagoo17%
  • AUTOMET10%
  • Bluemaple8%
  • Gokeey7%
  • Lolvmvchi4%
  • WIHOLL4%

Demand

Haul Store search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Haul Store search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon haul store1.4M/yr
  • deals on prime today clearance206K/yr
  • discounted items clearance247K/yr
  • haul store clearance157K/yr
  • on sale131K/yr
  • amazon outlet clearance sales101K/yr
  • 70% off clearance sale46K/yr
  • clearances44K/yr
  • 90 off clearance sale112K/yr
  • 80% off clearance sale37K/yr

Reviews and returns

What reviews say buyers love and hate about Haul Store

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%

Too long

Too short

Did not fit

Quality-Overall10%−0.03

the quality is deceiving

Awful quality

Quality seems cheap

Strength4%−0.01

Really flimsy

Not Sturdy Enough

Not Sturdy at all

Advertised Vs Actual Product4%−0.03

False advertisement

DECEPTIVE ADVERTISING

False Advertising

Sharpness4%−0.04

doesnt stay sharp

Not sharp

DULL blades

Love

Size-Overall15%

Like the size

Fits as expected

Awesome fit

Value For Money12%+1.12

Great buy

Decent price

Not expensive

Comfort-Overall10%+1.31

comfortable to hold

comfortable to grip

Comfortable and cute

Quality-Overall10%−0.03

Good quality jewelry

Amazing quality

Beautiful great quality earrings

Color5%+0.23

Beautiful color

Colors are pretty

bright colors

Return

1.0% Return rate 80% Fixable by listing

Size-Overall45%▇▇████

Too long

Too short

Did not fit

Length7%▇▇███▇
Material Quality7%▇█▇███

Cheap material

Horrible material

Material is strange

Chest Fit6%██████
Waist Fit4%█▇▇▇▆▇

FAQ

Common Haul Store questions

Answered from the same tracked data.