Is haul store profitable to sell on Amazon United States?

The niche generates $176K/yr across 71 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the haul store niche?

45 brands and 110 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in haul store?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.0%.

When does demand for haul store peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the haul store niche?

Listings span $1.93–$27.36; the average listing price is $9.41 (sweet spot $15–$100). The average incumbent carries 9,663 reviews — the moat a new listing must climb.

Haul Store

Worth a look

Shows low returns (1.0%), but weak search conversion (0.7%) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Okay$1.93–$27.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$176K

$176K/yr · 2.8M searches

Avg price

Okay$9.41

avg listing price — sweet spot $15–$100

Review moat

Bad9,663.28

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

Is haul store profitable on Amazon?

According to Flapen's Amazon United States niche tracking, haul store is a $176K/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

haul store market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $141K–$188K; units × avg price
Conversion rate: 0.7%
Avg BSR: #573
Page quality: 0%
Prime: 87%
Sponsored: 83%
Out of stock: 0.7%
Avg brand age: 47 months
Avg seller age: 142 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

45 falling

Sellers

110

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

27%

Top 20: 63%

Open market

50%

Zeagoo17%
AUTOMET10%
Bluemaple8%
Gokeey7%
Lolvmvchi4%
WIHOLL4%

haul store demand & seasonality

Weekly Amazon search volume, last 77 weeks — -13.6% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top haul store search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

amazon haul store1.4M/yr -22.4%0.2% conv.
deals on prime today clearance206K/yr +11.3%0.2% conv.
discounted items clearance247K/yr -0.9%0.2% conv.
haul store clearance157K/yr -10.3%0.1% conv.
on sale131K/yr +14.7%0.1% conv.
amazon outlet clearance sales101K/yr -3.5%0.0% conv.
70% off clearance sale46K/yr +81.6%0.1% conv.
clearances44K/yr +9.1%0.1% conv.
90 off clearance sale112K/yr -35.8%0.1% conv.
80% off clearance sale37K/yr +13.7%0.1% conv.

All search terms

Top haul store products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bluemaple High Waisted Leggings for Women - Tummy Control Pants Non See Through Workout Soft Yoga Pants for Running Plus Size

Bluemaple$7.294.4★3,078 rev

Gokeey Gold Cuff Bracelets for Women Trendy Waterproof 14K Gold Plated Chunky Gold Bangles Beaded Bracelet for Women Fashion Accessories Stackable Rope Forever Love Knot Infinity Paperclip Cuban Twist Bracelets Stack Set Bold Vintage Statement Jewelry

Gokeey$13.234.5★1,712 rev

Zeagoo Womens Tops 2026 Trendy Long Sleeve Shirts V Neck Tee Tshirts Boho Floral Clothing

Zeagoo$11.504.3★5,428 rev

LOCONHA Womens Wool Socks 5 Pairs Winter Warm Sock Thick Knit Cabin Cozy Crew Soft Socks Gifts for Women (US Alpha One Size Regular Tall Multicolor-1)

LOCONHA$8.474.5★1,357 rev

3/4 Length Sleeve Womens Tops V Neck Striped Shirt Womens Clothing Work Blouses Loose Fit Dressy Business Casual Outfits Plus Size Fall Fashion Deals XXL

XIEERDUO$9.214.4★1,242 rev

Newest

by launch date

GOHRSHA Linen Pants for Women Palazzo Pants for Women Linen Pants Women Summer Breathable Comfy Cropped Wide Leg Pants Elastic Waist Trousers Beach Vacation Outfits

GOHRSHA$5.3465 rev

5mo ago

COOL CUTE Jelly Wireless Bras for Women Sexy Comfortable Bra Bralettes V Neck Black Bras Clearance Amazon haul Outfit Fashion Must Have

COOL CUTE$18.20221 rev

6mo ago

Zeagoo Womens Summer Tank Tops Pleated Round Neck Sleeveless Trendy Tunic Tops for Women Dressy Casual 2026

Zeagoo$9.17386 rev

7mo ago

AUTOMET Womens Spring Tops 2026 Short Sleeve Shirts Henley Dressy Casual Blouses V Neck Fashion Tunics Trendy Flowy Clothing Burgundy L

AUTOMET$8.50862 rev

7mo ago

Zeagoo Summer Tops Short Sleeve Henley T-Shirts Business Dressy Casual Spring Blouses Beach Vacation Clothes

Zeagoo$9.356,986 rev

8mo ago

What reviews say buyers love and hate about haul store

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“Like the size”

Value For Money12%

“Great buy”

Comfort-Overall10%

“comfortable to hold”

Quality-Overall10%

“Good quality jewelry”

Color5%

“Beautiful color”

Soft Feel4%

“They are smooth”

Ease Of Cleaning4%

“Cleans really well”

Strength4%

“Sturdy material”

Advertised Vs Actual Product3%

“Better than expected”

Material Quality2%

“Excellent material”

What buyers complain about

Size-Overall19%

“Too long”

Quality-Overall10%

“the quality is deceiving”

Strength4%

“Really flimsy”

Advertised Vs Actual Product4%

“False advertisement”

Sharpness4%

“doesnt stay sharp”

Thickness4%

“Material is a little thin”

Material Quality4%

“Cheap material”

Durability3%

“Broken”

Value For Money3%

“more expensive than they are”

Color2%

“Appears cheap in color”

Top return reasons

Size-Overall45%

Length7%

Material Quality7%

Chest Fit6%

Waist Fit4%

Color4%