Hats for Men Fashion

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

+5.0%

Conversion, latest week

0.9%

Market size, estimated

$222Ka year

Peak month

December1.5× the quietest month

Top search term

oakley hat108K searches a year

Listings sell for $25.07 on average, from $8.62 to $78.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $25.07 that is $0 to $3K a year per listing.

Average price

$25.07inside the $15 to $100 sweet spot

Price range

$8.62–$78.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.9%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #2,342 within Baseball Caps. It carries 4,143 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

96%

Out of stock, average day

5.5%

Average rank

#2,342in Baseball Caps

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

4,143per listing

Listings tracked

212

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months