Hats for Men

Shoppers searched for this 32.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.1M a year.

Searches, last 12 months

32.4M

Growth, 90 days vs prior 90

+48.5%

Conversion, latest week

1.4%

Market size, estimated

$8.1Ma year

Peak month

December2.0× the quietest month

Top search term

sun hats for women2.0M searches a year

Listings sell for $18.09 on average, from $5.83 to $44.79. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 1,500 to 2,000 of them. At $18.09 that is $27K to $36K a year per listing.

Average price

$18.09inside the $15 to $100 sweet spot

Price range

$5.83–$44.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

1,500–2,000

Revenue per listing a year

$27K–$36K

Returns

4.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #203 within Baseball Caps. It carries 6,114 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

99%

Out of stock, average day

0.4%

Average rank

#203in Baseball Caps

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

6,114per listing

Listings tracked

170

31 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

31

Successful launches

25Amazon's first-year sales bar

Average brand age

43 months