Hats and Gloves

Shoppers searched for this 513K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -88.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months

513K

Growth, 90 days vs prior 90

-88.1%

Conversion, latest week

1.3%

Market size, estimated

$112Ka year

Peak month

December185.2× the quietest month

Top search term

scarf set60K searches a year

Listings sell for $16.69 on average, from $6.12 to $37.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $16.69 that is $2K to $4K a year per listing.

Average price

$16.69inside the $15 to $100 sweet spot

Price range

$6.12–$37.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.8%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #292 within Skullies & Beanies. It carries 1,780 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#292in Skullies & Beanies

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,780per listing

Listings tracked

61

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

5Amazon's first-year sales bar

Average brand age

36 months