Hat with Neck Flap

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +184.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

82K

Growth, 90 days vs prior 90

+184.4%

Conversion, latest week

3.0%

Market size, estimated

$47Ka year

Peak month

June12.1× the quietest month

Top search term

camp hat29K searches a year

Listings sell for $19.24 on average, from $6.44 to $52.44. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.24 that is $0 to $2K a year per listing.

Average price

$19.24inside the $15 to $100 sweet spot

Price range

$6.44–$52.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.0%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #319 within Sun Hats. It carries 4,561 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

98%

Out of stock, average day

1.0%

Average rank

#319in Sun Hats

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

4,561per listing

Listings tracked

61

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months