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Hat with Neck Flap

Maybe

Search demand grew +184.4% this quarter. But shoppers spend an estimated $47K a year here, so Hat with Neck Flap is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$47K/yr82K searches / yr
90-day growth
+184.4%search demand this quarter
Competition
33%top-5 click share · 34 brands · 61 sellers

Flapen Score

Hat with Neck Flap against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hat with Neck Flap is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hat with Neck Flap market on Amazon at a glance

Shoppers on Amazon United States searched for Hat with Neck Flap 82K times last year and spent an estimated $47K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +184.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+184.4%
Conversion, latest week
3.0%
Market size, estimated
$47Ka year
Peak month
June12.1× the quietest month
Top search term
camp hat29K searches a year

02 · Price

A sale here is worth $19.24.

Listings sell for $19.24 on average, from $6.44 to $52.44. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.24 that is $0 to $2K a year per listing.

Average price
$19.24inside the $15 to $100 sweet spot
Price range
$6.44–$52.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #319 within Sun Hats. It carries 4,561 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
98%
Out of stock, average day
1.0%
Average rank
#319in Sun Hats
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
4,561per listing
Listings tracked
61

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Hat with Neck Flap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

61

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

33%

Top 20: 63%

Open market

50%

  • Brand 116%
  • Brand 29%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Hat with Neck Flap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 12.1×

Search terms

Top Hat with Neck Flap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camp hat29K/yr
  • mens sun hat with neck flap17K/yr
  • sun hat with neck flap for men8K/yr
  • sun hat with neck flap for women5K/yr
  • boating hat for men5K/yr
  • hat that covers neck4K/yr
  • sun hat for headphones3K/yr
  • boating hats4K/yr
  • hat neck flap4K/yr
  • sun protection zone hat3K/yr

Reviews and returns

What reviews say buyers love and hate about Hat with Neck Flap

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
4.0%of orders come back
“it is tight”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hat with Neck Flap questions

Answered from the same tracked data.