Hat with Ear Flaps

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -82.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

448K

Growth, 90 days vs prior 90

-82.3%

Conversion, latest week

0.4%

Market size, estimated

$39Ka year

Peak month

December30.8× the quietest month

Top search term

mens bomber hats19K searches a year

Listings sell for $19.89 on average, from $9.28 to $79.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.89 that is $2K to $5K a year per listing.

Average price

$19.89inside the $15 to $100 sweet spot

Price range

$9.28–$79.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,693 within Skullies & Beanies. It carries 4,260 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

98%

Out of stock, average day

11.8%

Average rank

#1,693in Skullies & Beanies

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

4,260per listing

Listings tracked

62

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months